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Apple
Apple
experience?
The reason behind such a profound impact of the apple retail store is the
experience which it provides to its customers. The apple stores are allowing its
customers to learn about the products and even help them in teaching their uses.
Apart from that, Apple has created a technology store that people enjoy visiting
and hanging out in the same way they do in Starbucks or a great bookstore. It's
very hard to recreate that same experience online. Apple Store teach people how
to use the products and get best out of it. Apple retail stores are some of the
most successful retail stores in the world and are hugely profitable.
How is apple integrating its products into the retail store experience?
The strategy which the company is following to integrating its products into the
retail store is that the retail stores are different and apple has been started by
learning the reason behind the failure of the other retail stores. The company is
going to integrate its products by providing the customers best experience to
learn about the technology. Also, the company has apps which help the
customers to use the products and in the difficult situation wherein it becomes
hard for the customers to use the products these apps help in providing the
solutions and even at some point the use of assistance is also helpful.
Describe Apple’s approach to customer services.