BRANDON ANTONIO GONZALEZ VALDEZ.

GROUP 801 DN.

Neuromarketing: How brands are getting your brain

to buy more stuff

TEACHER: Tony.

UNIVERSIDAD METROPOLITANA DEL VALLE DE

MÉXICO (UTVAM) EN LOS HÉROES TIZAYUCA.

FECHA DE ENTREGA 21/06/2022.

 The video mentioned us that the companies study your brain, this is called

neuromarketing and neuromarketing is like marketing but on steroids, these companies

create strategies that penetrate in the consumer mind and probably give us a

subconsciously decision to take and buy a product because the companies understand

how our brain works and this well if we want to sell a product.

And the companies can study our brain with different strategies like: in the 1950 the

cinemas flashed the messages “Drink Coca-Cola” or “eat popcorn” on cinema screen and

this is until these days. Eye tracking with technologies in neuromarketing like: functional

magnetic resonance imaging, electroencephalograms. Neuroscience like the Cheetos

with the consumer fingers. Or in a supermarket with the music can influence to buy a

product etc.

Some examples of these strategies are:

1-They were you down, that our brain operates in 2 different systems: 1 that is fast,

and unconscious and automatic. For example, when ask you: What is your name? 2 that

is deliberate and consciously. For example, when ask you complex questions. 2-The right

price. It is when your brain does not know if the price is good for the product and analyze

other cheap products. 3-The hedonic treadmill. That is when you need the newest product

that you have, for example with the iPhone. 4-Hiding in plain sight. It is when the

companies put subliminal messages with Photoshop in its ad.

In conclusion is that the neuromarketing it is ok if you want to sell a product or service

because can create different strategies but if you want to buy a product you need to

analyze more in detail.