6 GE McKenszie

The strength of the business depends upon

Total market
• share
• Market share growth co
• Brand strength (use bran
• Profitability of the comp
• Customer loyalty
• VRIO resources or capab
• Strength of a value chain
• Production flexibility
The attractiveness depends upon
• Long run growth rate
• Industry size
• Industry profitability: en
• Product life cycle change
Changes in
• demand
• Trend of prices
• Macro environment fact
• Seasonality
Availability of
• labor
• Market segmentation

ABB comes in the top le

ADL Matrix

Em
c
Dominant  

Strong  
Favourabl
e  
Competition positio Tenable  
n Weak