DIGITAL MARKETING

WEBSITE AUDIT

Submitted By: Ayesha Shamim

Roll No. IMB2021008
Company: Nykaa

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How to reduce problems-

1. Background and foreground colors do not have a sufficient contrast ratio which needs to
be optimized.
2. DOM size is high which should be avoided.
3. Reduce JavaScript execution time.
4. Image elements do not have explicit width and height which must be optimized.
5. Minimize main thread work.
6. Scrolling performance of the website should be improved.
7. Serve static assets with an efficient cache policy.