GANAO, FRANCINE SAYRA S.

12 – SAINT MATTHEW

PESTEL
(Political, Economic, Sociological, Technological, Environment, and Legal Factors)

As an enterprise where health is involved, Heartbeat is here to execute its mission and vision, not
just by helping the people but also the economy and our society. As this is the time where health
and hygiene are being paid attention to, health and sanitary kits were selling like wildfire, thus, it
might suffer scarcity or what we call the lack of supply since the demands are getting high,
which is the reason why Heartbeat will always check the economic data to avoid such a problem
and to always provide for people no matter what the situation is. But as an enterprise who’s here
solely to help the society, it will also adhere to the law and other political and economic
principles that’s need to be obeyed, and for that reason, paying taxes, gaining permits, and others
will be done by the enterprise for helping also means not breaking the law. We all know that
being hygienic has no gender and age, which is the reason why it doesn’t concern whether it will
be men or women who’ll buy so it doesn’t disrupt consumers' sociological conduct. Just like the
Heartbeat’s mission, the enterprise is there to provide affordable products for the consumers no
matter what gender or class they are, which is the reason why the funds will be properly thought
about so that there will be no of waste money and resources that can cause any complications or
rise in terms of cost as well as maintaining its quality. Since times are now changing and we’re
still in the middle of the pandemic where safeness must be guaranteed, technology will be able to
help in selling and buying Heartbeat’s products where it could be through Shopee, however it
also has a physical store for people who are close to its location to not be hassled by the fee in
terms of shipping and cost will be much lowered compared in products that are being sold in
Shopee. As technology is also continuously evolving, it will also help for the enterprise’s
advertising through social media platforms where most people are putting their time into
nowadays. As the environment continuous to face health problems, Heartbeat will help you
connect with people in a beat where safety could be guaranteed without forgetting to abide by the
law and any business-related laws.

SWOT
(Strength, Weaknesses, Opportunities, and Threats)
 STRENGTH

 Affordable with good quality products

 It fits with all gender and ages
 Easy to buy whether it is online or physical (for people who are close to the store)
 High in demand
 Essential even if it’s not pandemic

WEAKNESSES

 The demands will not lose, but it will decrease once the pandemic ends
 Possible damaged of goods as they’re being transported
 It might not arrive on the consumer’s home early depending on the location and how far
 Possible difficulty in transportation or delivery
 Since it is relevant, people might’ve already bought their kits somewhere that could also
reduce the demands.

OPPORTUNITIES

 Help improve awareness on how being hygienic and safety measures are needed not just
in pandemic but also in our lifetime.
 Soon, there’s going to be re-opening of schools as well opportunities to work for other
people, making them need sanitary and health kits.
 The importance will also help improve the brand image.
 As technology is evolving, it will also improve and have wider market as technology will
help for the enterprise’s advertisement.
 Since time is also changing as well as people’s tastes, it will also help the company to
come up with designs that will suit the consumers’ tastes.

T HREATS

 Scarcity
 Increase of tax
 Economic risks
 Having many competitors
 Weather for it might damage or have a problem of losing the goods when it’s rainy
 Environmental damage
STRATEGIES
(Market Penetration, Market Development, and Product or Service Development)
MARKET PENETRATION
 Giving additional freebies for consumers
 Regular customers who have loyalty cards from the shop will have discounts and freebies
 Monthly discounts in Shopee
 Discounts and additional freebies who bought a (number of products) items in the shop
 Using people’s tastes for designs

MARKET DEVELOPMENT

 Make use of social media to advertise the products

 With the help of influencers, send products to those who are known by people who can
promote a product very well
 Advertise the opening with those affordable talent
 Promote your social media accounts for it to be known
 Giveaway a few products to those people who participate in your social media games

PRODUCT OR SERVICE DEVELOPMENT

 Improving your interactions with the customers

 Adding and improving new freebies that will entice people
 Improving designs that can enchant people’s taste
 Improving packaging that will help keep the products safe and undamaged
 Improving the materials and exceed the previous quality of the products