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CHAPTER 2 Charing a Company's Direction: Its Vision, Mission, ‘Objectives, and Strategy * wraterereeemee meme 1 prec teagton ngt ce Saairaypaooo ‘ enrpts ege pen ese 1. Donlopnga srg son a mission steers ad 2. Seaing species meaning espana Seder ere Crt swsiey omar the fi lng tee ‘ue nd ectie coca 4 aecatngihe eos seater ard eecnely 5. Maioingsevopments, eating peered ‘ining oocne saucer teeter =o Foomareem == {+ For which of these businesses i tthe most ‘ior governance siti promotes ‘iszonductin the organization? + What must be changed at VW to restore ‘stakeholder cofgence Inthe fem? continuing ‘Afr detail sali of competitor enim, we ve inte tha we wil ave grat ‘pposuiy in ems of Rinsncal maragerl anuacrig proces sd innovation. We are io woking fr roucing cur thre but eballongng beens othe dtl infarct station channel, marketing ae developing rand equi this compte inary ngusty environment anal f he review of fates that fave a diet impact on the anions income team nt ere seg expanse. The bjt eto mininize ‘opnv inplicstons and expla postive oppor. The nse model, everest, tn profielity among competion ae dened by ths ve acters. Thc nays stad tn Pores ve fr of competion, allow °7"Thelateniy of Competitive Rvaley” Akush th ovr copatvencs within ti leeuoncs Industry ge but we mamage ow business Sateicaly then thee "il scae of doing pine bins re im Hanah, ¥ Threat of New Entrants: Many mulinainalsonpanios expanding thie line of UNsinese though exblsing factors fn Bangade, So here is 2 thet of Rov ‘tans ine lenis andre th isk is medium. ¥ The Bargning Power of Buvers: Ths bainng powcr of buyer fois high beemse theretrnany ations fyi fora esonsbe pce in tet sar eres Law (eobct awucncss of eons eet pce sexi ely The Barganing Power of Supplies” The Barguning power of supplier in the

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