EVEDENCIA 6: SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

ELABORADO POR:
ANDRES FERNANDO PERDOMO RODRIGUEZ

SERVICION NACIONAL DE APRENDIZAJE

REGIONAL BOGOTA
CENTRO DE SERVICIOS FINANCIEROS
TECNOLOGIA EN NEGOCIACION INTERNACIONAL
FICHA 2374925
OCTUBRE 2021

1. Resuelva en inglés las preguntas que se le presentan a continuación:

 Where do you usually buy your cleaning products?

I usually buy my cleaning products at the D1 supermarket because they are of

good quality and cheap.

 Do you consider yourself an orderly person? Why?

No, because I tend to be messy and very unkempt

 Are you satisfied with the cleaning products you buy? Why?

Usually yes, because they do their job well and I don't use a lot of money

 What type of cleaning product would you like to see improved?

Kitchen cleaning products, because they damage very quickly and run out very

quickly

 Name 5 brands of cleaning products that you consider the best

o Liquid soap for clothes

o Scented floor soap

o Paste soap for clothes

o Cleaning towels

Window cleaner

 What are the most important aspects to consider when choosing a cleaning

product brand?

The amount of product that there is and the price of the product, which is not too

high or too low

 Imagine that you are promoting a new product. Describe it and write in ten lines

the reasons to convince your potential customers to buy your product

South Korean ladies and gentlemen

I have a new product for you! The product has the registration established for its

commercialization.! This has the standards established for its commercialization.

It has the standards established for consumption and it is consumption and it is a

product of excellent quality. I am talking about Colombian Cacao. Colombian

Cacao is an organic product, this product is rich in vitamins and vegetable oils.

That the oils that benefit our health. Its physical characteristics facilitate its

commercialization and its production time. Its flavor is sweet or sour, as you

wish, in addition to bringing Colombian lands to your palate and it can be used

for many culinary preparations and gives you enough energy to keep you going

on your day. It can be a companion of others and the friend of many. do not run

out of your Colombian cocoa.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o

servicio, de acuerdo con el país ya seleccionado.

The people to whom my product is oriented in an age range, is:

o 0-14 years: 21.83%

o 15-24 years: 21.98%

o 25-54 years: 30.87%

o 55-64 years: 14.96%

o 65 years and over: 10.36%

3. En base a la población descrita con anterioridad elabore una encuesta en inglés

para ser aplicada a esta población.

Do you know cocoa and its derivatives?

Yes

no

How many grams of chocolate do you consume per day?

a. 0g

b. from 1g to 10g

c. from 10g to 20g

d. more than 20g

Do you consider the health benefits of consuming cocoa?

Yes

no

Should those under 15 years of age consume less chocolate?

Yes

no

Should people over 55 consume more chocolate?

Yes

no