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NAME: FARENDIPITY [FARE + SERENDIPITY] DEFINITION: MAKING HAPPY TRAVEL DISCOVERIES

Discover the world through


our vision for travel & tourism

FARENDIPITY
Mobile Video Game

“A WEB3 ONLINE TRAVEL AGENCY”


DISCLAIMER
Confidentiality Statement
This document (the “Business Plan'') contains confidential information proprietary to Farendipity, hereinafter referred to as the “Company.” This
information and related conversations are submitted solely for the purpose of introducing selected parties to the Company’s Business Plan. The
Company’s disclosure of information contained herein and in related conversations does not constitute authorization for the recipient of the
Business Plan to use the information, ideas, or concepts contained herein for any purpose other than the evaluation of the Company, or to disclose
any information to any other parties. The Company retains ownership of this Business Plan, including any and all concepts and ideas described
herein. Each recipient of this document agrees to treat the information in a strictly confidential manner. The recipient may not disclose, directly or
indirectly, or permit any agent or affiliate to disclose any information contained herein, or reproduce this document in whole or part without the
prior written consent of the Company, unless otherwise required by applicable law.

Security Statement
This Business Plan does not constitute an offer to sell or the solicitation of an offer to buy any securities or an offer to sell or the solicitation of an
offer to buy such securities in any circumstances in which such offer or solicitation is unlawful. Neither the delivery of this Business Plan nor any sale
of the Company’s securities shall, under any circumstances, create any implication that there has been no change in the affairs of the Company since
the date hereof, or that information contained herein is correct as of any time subsequent to its date.

Disclaimer Statement
The market analysis and financial projections presented herein represent the Company’s best judgment and reasonable assumptions of future
events and circumstances; all other information contained herein has been obtained from sources deemed reliable. However, no warranty or
representation, expressed or implied, is made as to the accuracy or completeness of any information contained herein, and same is submitted
subject to errors and omissions, and no representations or warranties of future company performance or market trends are intended, and such are
expressly disclaimed.

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COMPANY PURPOSE
Farendipity is a centralized and decentralized “metaverse” online travel agency (OTA) which aims to publicize unique
attractions and destinations and negotiate exclusive deals with accommodation and transport providers internationally

FARENDIPITY KEY TECHNOLOGY TENETS


“THE FIRST, BIGGEST AND BEST ONLINE TRAVEL AGENCY IN THE METAVERSE AND WEB3 FOR TRAVEL & TOURSIM"

SMART PLACE IMMERSIVE + INTERACTIVE DIGITAL-FIRST CUSTOMER NEXT-GEN MARKETING


EXPERIENCES ENGAGEMENT
Empowering People and Business to Engaging Users Through Interactive Creating and/or enabling Predicting, Shifting, and Analyzing
seamlessly connect anywhere Platforms, Connected Gaming, and Personalized Customer Success Behaviors to Stand out in a crowded
Faster, Efficiently, And Reliably. Other rich Entertainment Solutions and Experiences. digital world.
Experiences.
“Online travel in a mobile video game business environment”
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THE PROBLEM

Online Travel Agencies and


Governments are not offering
travelers curated and economical
options to travel

Consumers want excitement for


new life experiences

Brands are overspending on


advertising with no guarantee of
recapturing returns and consumer
engagement

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THE PROBLEM
Digital Ad expenditure:
Consumers, the most important
party in the value exchange of
advertising, received nothing

Still, there lacks a happy


medium between brands and
effective consumer and
advertising engagement

Brand positioning:
How do we guarantee consumer engagement
for brands? The solution is simple.

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Key Stakeholders

Leisure, Business, Domestic Travel, Hospitality &


& International Travelers Tourism Advertisers

Re-center from everyday Smart Place

SOLUTION stress and hustle

Getaways, new life Immersive + Interactive


experiences Experiences
The solution is simple. Farendipity democratizes the
way brands and consumers interact by gamifying and
financing the online travel, hospitality and tourism Finance travel & tourism, Digital-First
markets using innovative software and novel calculate your value with fiat Customer Engagement
currency tokens
advertising solutions. Ultimately, creating a supply
and demand for travel & tourism that allows
“Done for you” mobile gaming Next-Gen Marketing
Farendipity to meet the consumer and the advertiser travel booking environments
at every phase of the traveler’s journey.
“Introducing a brand new way and tokens to finance travel & tourism, calculate
your value, and ditch the old way of booking travel, activities, events, meetings,
and advertising.”

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WHY NOW?
Market timing, The “New Normal”: From a
product acceptance perspective, there can be no
better time to introduce an industry disrupting
technology than during a chaotic transition
period to some yet undefined “new normal”
brought on by the recent Covid-19 outbreak.

1 out of 10: U.S. jobs that depend on travel


& tourism

WE HAVE TO LEAD THE INDUSTRY!

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• Advertising Network • Getaway offers & ‘Getaways’
• Cloud Technology PRODUCTS & • Smart Virtual Travel Planner
• Destination Marketing • Artificial Intelligence
• “AdShare” Programs
SERVICES • Predictive Machine Learning Engine
• USDC - Fiat Currency Tokens • Cryptocurrency for Tourism

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NOVEL “ADSHARE” PROGRAMS CORE INNOVATION

PRODUCT
Farendipity platform functions as an online travel
agency & tourism bookings website within a mobile
game business application with novel advertising
programs, fiat currency tokens, and other trending
CRYPTOCURRE technologies. Farendipity seeks to create a seamless
and convenient travel experience for its consumers
by providing curated and economical travel options
within a 2D/3D travel technology environments. On
the other hand, its seeks to act as an advertising
and destination marketing platform for the vendors
that would be presented to the end-consumers.

“CRYPTOCURRENCY FOR TOURISM”

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“Centralized and Decentralized”

PRODUCT
There are potential for connecting the business side of the app with the game one.

CONNECTING THE BUSINESS SIDE


WITH THE GAME SIDE
Options Include

Modellng real locations in Including ads in game from Offering incentives like Sponsored events Fashion items as rewards
game (hotels, restaurants, certain companies discounts for real life travel with brand logos or other
etc.) for accomplishing things in virtual achievements and
game virtual currency

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EXECUTIVE TEAM

George Turner Pam Pandey

Founder, Chairman and CEO Chief Operating Officer


Software engineer, travel & tourism expert Certified software engineer and results
and a driven visionary, entrepreneur and driven entrepreneur with a proven record in
challenger of status quos. He takes pride in business administration and management,
his ability to inspire others via his own team building and executive leadership.
determination – ultimately creating the Passionate about business and technology.
optimum team environment. Thrives on creating positive and productive
work teams.

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Advisors

Saul Yeaton Jay Lester

Board Member Board Member


Managing Director, Training Services for Principal at Essex Strategic Consulting, a
analytics and data science at Elder boutique consultancy focused on providing
Research. Training services offer support for high growth technology driven
organizations and individuals a path to organizations.
discovering the maximum potential of data
science, AI and analytics.

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COMPANY TEAM
ViitorCloud Technologies Company Brief In emerging technologies solutions and services

10+ YEARS IN SERVICE


Est: 2011 - ISO 9001: 2015, HQ in
Ahmedabad, India with offices in
Mauritius and USA.

DEEP EXPERTISE
A Team of 150+ skilled engineers
(FTE) and adding every month.
ViitorCloud works extensively in
emerging technologies. Rohit Purohit Vishal Patel Mit Shah
CEO at ViitorCloud Technologies VP of Technology at ViitorCloud TL of Technology at ViitorCloud
President of VRARA Chapter, Ahmedabad Technologies Technologies
GLOBAL BEST PRACTICES
Microsoft Certified Technology Specialist Certified ISO Lead Auditor 27001 Lead of Immersive Technologies Team
International experience around the Microsoft Certified Professional RSA Archer Certified Developer
Globe from North America to Europe
& Middle East, Asia and Australia.

GLOBAL NETWORK WITH


SPECIALIZED CAPABILITIES

Experienced Industry Professional


and Technical Experts

END-TO-END EXPERIENCE
Chirag Dobariya Suketu Modi
ViitorCloud supports Digital journey of VP of CyberSecurity at ViitorCloud Sr.TL of Technology at ViitorCloud
Customers from strategy to solution Technologies. Technologies
design, implementation and finally CISSP, GIAC, Cyber Security Lead of Immersive Technologies Team
support.

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VIITORCLOUD OFFERINGS
Software Engineering, Design and Service & Product offerings across the solutions for various industries

CAPABILITIES
What do we do ENGINEERING DESIGN SERVICES PRODUCTS
Core IT Application Development Creative user interfaces, Information Technology and Product Development for Service
and Deployment using experiences and interaction Start-up Consulting and Support Industries and Distribution of
Programming Languages and building from ideation to Services World Class Enterprise Products
Modern Platforms implementation

SOLUTIONS COE COE COE

DIGITAL PLATFORMS IMMERSIVE TECHNOLOGIES ARTIFICIAL INTELLIGENCE BLOCKCHAIN


What do we offer
Development of Web and Cross Next Generation Interactions and Solutions of intelligent machines Decentralized application
Platform Digital Products & Experiences using AR/ VR/XR and and programs to aid humans development using cryptographic
Solutions 3D Holographic taking efficient decisions principles

COE

DEVOPS AND CLOUD DATA, ANALYTICS AND INTERNET OF GAMES AND


COMPUTING VISUALIZATIONS THINGS SIMULATIONS
Architecture, Deployment, Data Analytics, BI and Advance Integration of connected devices Game design, development, test
Support , Process Automation Visualization Solutions and and build products, services and and deployment. Industrial 2D/
and Management Services processes intelligent 3D Simulations

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$1.1 TRILLION
MARKET SIZE
Target Market
Farendipity, as effectively a multi-sided platform, best
segments its customers as:
• The Consumers who purchase the travel/tourism-relative
products and services
• Partners and Clients who are the B2B participants and
Farendipity partners/clients who host, advertise, and fund the
business ecosystem in which Farendipity resides

Web3 for Travel & Tourism


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MARKET SIZE $432.14 Billion
Market Size
Travel industry digital ad spend in the U.S. 2019-2023
• The market size of the global online travel agent sector was
roughly 432 billion U.S. dollars in 2020. This figure was
forecast to increase to around 561 billion U.S. dollars in 2021.
By 2025, the market was expected to have grown at a CAGR of
10 percent to reach 833.5 billion U.S. dollars
Travel industry digital advertising share in selected
countries 2021
• Greece spent the highest share of their overall digital
advertising spending on travel advertisement in 2021,
followed by Austria and Portugal. Over 11 percent of digital
advertising spending in Greece was for the travel industry,
compared to just 2.2 percent in Germany.

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“WEB3 FOR TOURISM”
$2.1 Billion
At Farendipity, we believe that the economy of the future will
Market Size soon reflect a new paradigm based on principles of fairness,
accountability, transparency, and equality.

Core Beliefs:
• Digital asset technologies – distributed ledger systems, decentralized
networks, and cryptocurrencies – are at the heart of this new economy.
• Digital Assets and blockchain technology make financial services more
accessible and financial markets more efficient.
• We believe neutrality is a virtue in our technology. Neutrality empowers
global outreach, openness, and social scalability as it resists self-motivated
actors

A Sectoral Approach to Policy:


- Individual Rights, Financial Security and Inclusion in the Web3 Economy
• The cryptoeconomy holds the potential to open the financial system to
underserved communities. Individuals who have historically been shut-out
of participating in U.S. investing markets – have unprecedented access to
participating in the cryptoeconomy.
• Of the 60m Americans who have invested in or used a cryptocurrency,
Asian, Black, and Hispanic Americans are all more likely than White
Americans to have participated.

“CRYPTOCURRENCY FOR TOURISM" Jobs, Economic Growth and Innovation in the Web3 Economy:
• Modelling by Ernst Young has projected that cryptocurrency-related
economic activity will grow from $2.1 billion in 2021 to $68.4 billion by
“Introducing a brand new way and tokens to finance travel & 2030 – The workforce could grow from 11,600 individuals today to over
tourism, calculate your value, and ditch the old way of booking 200,000 over the decade.
travel, activities, events, meetings, and advertising.”
Payments. Lending. Investing. Trading. Trade finance. 17 of 28 FARENDIPITY | Pitch Deck 17
Back in the day…

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B2B2C “GameFi-as-a-service”
OTA BUSINESS MODEL
Subscription Advertising Model
We charge an annual recurring market price for government
tourism marketing & cloud technology membership and a
fixed-cost for “AdShare” membership subscription programs
for the US & International travel industry digital advertisers

GameFi (Game Finance) Merchant Model


We offer a freemium plan-to-travel mobile gaming platform
and GameFi-as-a-service with fiat currency tokens, products,
services for travelers & advertisers for executing the logistics
required to bring an attractive (ROI) for the member’s
infusion of this capital into the travel & tourism ecosystem

‘Getaways’ Agency Model


No commission fees, we annually curate 2.3 billion-person
trips, leveraging $1.1 trillion in traveler spending. Equivalent
to $479 stipend to initiate ‘getaways’ experiences and
‘Getaway’ offers to travelers and advertising solutions,
generating $2.6 trillion in economic output
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OUR BUSINESS MODEL
Advertising Share “AdShare” Programs

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GETAWAYS
GETAWAY: A bundled offer of highly discounted good and services from participating vendors (e.g.,
small businesses in Miami: hotel stay + lunch & wine tasting at winery + historical tour). This offers
intended to entice travelers to visit and make additional purchases

GETAWAYS: [plural] are curated and economical ‘getaway’ offers to travel and destination marketing
strategies intended to entice travelers to visit any of the nine destination marketing categories.
(i.e., things to-do)
SMART VIRTUAL TRAVEL PLANNER

1. Explore History & More


2. Play Outdoor Recreation
3. Enjoy Arts & Entertainment
4. Experience Festivals, Art & Culture + Getaway offers + $479 = Getaways
5. Savor AGRI-Artisans & Wineries Farendipity
6. Feast Local Food & Dinning Getaways
7. Shop Shops & Centers Token
8. Stay Lodging & Inns
9. Visit Getting Around
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TRACTION
442,889+ U.S. & International
Interviewed 10,000+ Casual Ready Strategic Three Pending Letters of Travel & Tourism Industry
travelers, World travelers, Communications Plan & Travel Intent from Convention & Businesses and Digital
travel Influencers, and Retirees Influencing Campaign Visitors Bureau partners Advertising Subscribers

5,000+ International Database of 2.3 billon 185 Countries, Economies, Proof of concepts, prototypes,
Destination Marketing international travelers Governments, and potential and production of Metaverse
Organizations and Convention available for analytics and Digital Advertising Subscribers software and device solutions
& Visitors Bureau Partners product testing

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SOURCE OF REVENUE
Advertising Membership Subscription

Members: 442,889+ U.S. & Int’l travel


industry digital advertisers.
Countries/Economies/Governments: 185

Fee: $24,836.92 USD average annual cost per


FINANCIALS
subscription member or member’s annual revenue.
Government Contracts: $2 billion USD per country $381 Billion USD (ARR)
Annual Recurring Revenue
We charge an annual $11 billion USD, fixed-cost for advertising
membership, per member group, based on the annual revenue
from 442,889+ U.S. & Int’l travel industry digital advertisers

Pricing strategy: Market value for government cloud technology


contracts. Annual fixed-cost per membership, 1% sum total of
$1.1 trillion (cash value) for advertiser in-kind brand products,
services, and discounts for ‘Getaway offers’

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SIMPLEVIEW: helps destination marketing Sojern: provides digital marketing solutions Amadeus: Amadeus solutions connect
organizations (DMOs) succeed on every for the travel industry. Powered by artificial travelers to the journeys they want, linking
front, from convention sales to tourism intelligence and traveler intent data, Sojern them via travel agents, search engines and
marketing and day-to-day operations. The activates multi-channel marketing solutions tour operators to airlines, airports, hotels,
company offers integrated products and to drive direct demand. The company has cars and railways. The company touts itself
services, including an advanced (CRM) and more than 10,000 hotels, attractions, as technology leader. They have developed
(CMS) platforms, powerful forecasting and tourism boards and travel marketers as technology in partnership with the travel
reporting tools, dynamic websites, sites for customers industry for 30 years
mobile web, (SEO) and interactive marketing

COMPETITION
Booking.com
TripAdvisor
Hotels.com
Expedia Group
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COMPETITOR ADVANTAGE

First Mover Best Value Offers Government Support

First-Mover, Gamify Travel All-in-one mobile-business suite Market timing, economical support
Industry, A.I./M.L. Component, of complementary services, of Central Virginia Small Business
Metaverse, Web3, GameFi, DeFi technology at a better price, Development Center (ICAP) and
and Cryptocurrency exclusively better value to businesses and Virginia Procurement Technical
for travel & tourism government Assistance Center

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SIMILAR PROJECTS ?
One project that was worthy of attention was Kayak. It is a travel app that created a virtual version
of tours, so that people can experience a location in the app before travelling there.
While Farendipity has a similar component, it’s main advantage is that it has gamification and
socialization, as well as business possibilities rather than just pure virtual tours.

OPPORTUNITY FARENDIPITY, WHAT IS IT?


What if you can tailor a business and Farendipity – The magic of our creation is
game experience for each of these engagement and monetization and all
players, visitors, travelers, marketers, interconnected, and none exist without
and destinations? putting “Player Joy” at the heart of
everything.

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FUNDING REQUIRED
To achieve the Company’s objectives, the Company is seeking a $2.5MM
pre-seed investment in return for a 7% equity share of the company.

10%
Options:

$17MM for 10% equity stake


30%
15% $100MM for 15% equity stake

$200MM for 20% equity stake

$1B for 30% equity stake

20%

The following figures detail the funding the company will need to execute the milestones laid out in this plan. The
majority of the funding is required for Working Capital, Team Building, Prototype/App Development, Marketing,
Commercial Office (Real Estate) and Build-Out/Interior Construction (of Commercial Office).
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THANKS

www.farendipity.com gturner@farendipity.com

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