Muneeb Ahmed

Seat no: EP21544152

 Muneeb Ahmed
Seat no: EP21544152

Assignment Content
01 Identity
02 Existing Brand Image
Existing Brand Equity
03
(Aaker Model)
04 Desired Brand Image
05 POP/ POD
06 Brand Objective
07 Brand Mantra
08 Value Proposition
09 Action Plan
10 KPI’s
 Muneeb Ahmed
Seat no: EP21544152

Identity
I am Social Media Marketer and Educationist with diverse portfolio.
I have expertise in developing social media strategies and executing
plans and KPI development. Offering exceptional project The best
management skills, content writing skills, and social media marketing
publishing tools. As an educationist I try to develop and promote doesn’t feel like
marketing.
creativity and high-order thinking skills that increase the
Muneeb Ahmed
performance of my students. Social Media
Currently working as a junior manager marketing operations in a Marketer
Educationist
private company. And serving as part time Lecturer and career
counselor of intermediate level.

Existing Brand
Image
Brand image is the current view of the customers about a brand. My Colleague knows me as a creative and
hardworking employee always expect something new creative from me. My friend and family regards me as
their well-wisher. For my students I am their support system they try to discuss their problems to get the
better solution. BTW most of my friends and family think I am an introvert.

Existing Brand Equity (Aaker

Model)
Brand Awareness
Brand awareness is a general term that describes
how familiar (aware) consumers are with a brand
or its products. I can say that all my Colleagues
and students and other participants of my TG are
well aware about my expertise as Social media
marketer and lecturer.

Perceived Quality
Because of problem solving attitude & value addition.

Brand Association
My employer, colleagues and other participants of
my TG regards me as honest, hardworking and
innovative individual.

Brand Association Most of the time, Due to quality of services

 Muneeb Ahmed
Seat no: EP21544152

Desired Brand Image

It is not necessary that your target audience sees you in the same way you
wanted them to see you. But you can get your desired brand image by
developing right action plan.
I really wished to be known as Pakistan’s one of the best Marketing Specialist
with multinational brand in my portfolio.

POP/ POD
Point of parity Point of differentiation
My Marketing campaigns will be designed in a I will develop a marketing agency which will let their
ways that client money will be used efficiently. clients to customize their marketing campaign and
they will be able to monitor or track live performance
of their campaign.

BRAND OBJECTIVES
 Specific: To be in list of top 20 marketing specialist of Pakistan.
 Measurable: Focus will be on Digital marketing.
 Attainable: To open own Digital marketing agency
 Realistic: To manage 15-20 permeant clients in first 2 years
 Timely: In next 10 years

BRAND MANTRA
Core values for me are innovation, Accountability, Brand
Respect and Excellent. There will be no
compromise on them. Mantr
Inspiring ideas like never
before a
 Muneeb Ahmed
Seat no: EP21544152

VALUE PROPOSITION

Commitment Dedication Satisfaction Creativity

Action Plan
 For experience and exposure I will start doing marketing projects as a freelancer.
 After getting enough experience I will start approaching small startup and
businesses.
 Then I will try to collaborate will already established marketing agencies to
collaborate with them.
After getting response and understanding market I will gradually start my own
KPIs

startup.

1. Monthly Recurring Revenue (MRR): Monthly recurring revenue is the most

important metric to track as a regular heartbeat for the health of your agency.
2. Sales Closing Ratio: Closing Ratio measures the efficiency of the sales process.
3. Net Profit / Net Margin: Net Profit is the amount left over after you subtract your
expenses and operating costs from your total revenue.
4. Monthly new leads: By tracking the number of new leads generated each month.

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