Information products about strength and running training for

Cricket India

What is the general spending like in India on digital/downloadable products, or the

general attitude to it? Is this common?

● Revenue in the Digital Media market in India is projected to reach

US$3.93bn in 2022.
● The market's largest segment is Video-on-Demand with a projected
market volume of US$1.55bn in 2022.

IN-SCOPE

● Audiovisual media content that is distributed directly over the internet

 ● Digital videos provided as downloads or streaming
● Music downloads and music streaming
● Digital games for different devices
● Digital versions of books, magazines and papers

OUT-OF-SCOPE

● User-generated content (UGC)

Driven by the expansion of mobile internet access and increasing connection

speeds in India, the growing number of mobile and streaming devices leads to a
steady growth in the demand for all types of digital media. The major shift in the
market can be attributed to the COVID-19 pandemic, which has caused a
tremendous increase in the demand for media and the need for digitalization.
This positive effect generates more growth, but digital media will most likely
remain predominant even after the pandemic. Although the USA is still leading
the market, it is the Asian countries in particular that are demonstrating how
increasing prosperity creates great demand for knowledge, culture, and
entertainment. Especially video-on-demand is expected to continue its growth
avenue, with Netflix as the current biggest player. The Digital Media market will
face a completely new dimension that will be accessible for consumers and
enable new possibilities for consumption. Because segments like the Digital
Video segment and the Digital Music segment are seeing an increase in the
number of competitors and variation between regions, the Digital Media market
can become highly fragmented and therefore be faced with challenges
throughout all its segments.
The Most Popular Sports in India

People have been enjoying sports since the dawn of civilisation, with individual
societies creating their own favourite games to play. Nowadays, sports are global,
with talented nations being given a chance to rise to the top of world rankings.
Perhaps not historically associated with a diverse range of sports, India has
cultivated a rampant fan base across some of the biggest sports in the world as
well as more local favourites.
With a population in excess of 1.3 billion, if a sport gets popular in India, you can
bet that it’ll boast a following of millions. On its own, the country has the power
to pump billions into a sport, be it through viewership, merchandising,
sponsorship, or ticket sales: the sport just needs to appeal to the Indian crowd.
The standings of India’s most popular sports have shifted in recent years, with
the money being pumped into new leagues starting to bear fruit.

Cricket

It’s well-known that India is very much a cricket-mad country. Even though
hockey was long recognised as the national sport, the line is that now there isn’t
a national sport. Although the crowds that cricket generates would have just
about everyone believing that the sport is prized by all Indians. This is likely
because whether it be T20I, ODI, or test cricket, India competes at the highest
level, often being among the favourites to win each international tournament.
Domestically, India has developed what is globally recognised as the premier
competition of short-form cricket.
This belief in Indian teams is reflected in third-party offerings, including all
established betting sites. Now, the best sports betting sites in India, offer a range
of future and in-play cricket markets. Cricket is so popular in the country that any
betting site that wants to appeal to the audience has to offer comprehensive
betting markets on the sport. They also provide a variety of welcome bonuses to
attract new customers.
The Indian Premier League has only just completed its 13th campaign, and yet, it
already attracts the best players in the world, while continuing to grow each year.
Back in 2015, the IPL season was already contributing around £15 million to
India’s GDP (Gross Domestic Product). The 2020 edition showcased further
growth, with its TV viewership seeing a 23 percent raise to a colossal 31.57 million
people. Such is the popularity of cricket in India.
Internet products like this within the Hindi-speaking market in India?

There are many Internet products like functional strength and training but in India most of
them are related to general fitness, yoga and related to gym workout.

Here is links of some samples given below

https://espnpressroom.com/us/press-releases/2016/06/espn-launches-local-multi-sport-digital-
products-india-subcontinent-collaboration-spn/

https://fssacouncil.org/product/functional-strength-training/

https://www.kobo.com/in/en/ebook/strength-training-for-women

http://www.gurumann.com/Workout.html

https://www.bookishsanta.com/products/strength-training-for-speed-scientific-principles-and-
practical-application?
variant=38166016065731&currency=INR&utm_medium=product_sync&utm_source=google&utm_co
ntent=sag_organic&utm_campaign=sag_organic&srsltid=AYJSbAfG0XASCGoKxsuxxw09vNfFm2O
8FmDb1xHGyyHsI8DNiszPht0UZTE

https://www.google.com/shopping/product/11125640726350489613?
q=performing+a+strength+training+program+for+circket+ebook&prds=epd:98736503430994552
5,eto:987365034309945525_0,pid:8495181354628389291&sa=X&ved=0ahUKEwiH17fA_K37AhWzTmwG
HcbfAe4Q9pwGCAU

Do they have associated Facebook/Instagram pages?

https://www.facebook.com/tserieshealthandfitness

https://www.facebook.com/ATFitnessIN

https://www.facebook.com/myfitnesspal

https://www.instagram.com/gurumann/?hl=en

https://www.instagram.com/iamtarungill/?hl=en
https://www.redbull.com/in-en/cricket-t20-batting-fitness-strength-exercises
https://www.healthkart.com/connect/benefits-of-playing-cricket-you-cant-ignore/
https://www.pitchvision.com/10-essential-cricket-strength-and-power-exercises/
https://www.scribd.com/book/153495451/The-Ultimate-Guide-to-Weight-Training-for-Cricke
T

https://www.indianbodybuilding.co.in/bodybuilding-and-cricket-the-real-importance-of-being-in-
shape-for-high-performance/
https://www.baileyfitness.com.au/blog/strength-training-cricket-players/

https://www.bodybuilding.com/content/strength-training-for-cricket.html

I have automatically assumed that a product put together in Hindi is the best
option? Is this the case? Or would English be better

English once dominated the internet in India, but not anymore.

Currently, 68% internet users feel that Indian language content is more reliable than
English. 60% internet users claim that limited Indian language content acts as a
major obstruction in the adoption of online services. Currently, therefore, internet-
based enterprises are losing out on a lot of businesses and have a large untapped
client base.

Most of the Indian audience would like to read and acknowledge english text
content but In case of video , audio product most of them prefer to watch or listen in
hindi language or hinglish(A mixture of the languages Hindi and English, especially the type
of English used by speakers of Hindi).

Read more at:

https://economictimes.indiatimes.com/small-biz/marketing-branding/marketing/why-marketers-should-focus-on-
indian-language-content-for-consumers/articleshow/66049831.cms?
utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
or seen as some way ‘prestigious’ from a foreign expert, or is the more
local/authentic image the better one?

It depends on different situations or conditions like if you make a content related

science and technology or any kind of innovation they would love to see content of
foreign experts because they value to foreign experts more and are reliable .

In the case of sports, especially cricket, Indian audiences consume a lot of Indian
speaker content and they feel more engaged and interested with the local/authentic
image one.

Here are some Youtube cricket channel people watch the most and there videos
always goes on trending when any world cup or cricket match played.

https://www.youtube.com/@crico-thecricketcompany101
https://www.youtube.com/@CricketAakash