Directorate of Online Education

ASSIGNMENT

SESSION JULY/AUG - 2022

PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER II
COURSE CODE & NAME DMBA203– MARKETING MANAGEMENT
CREDITS 4
NUMBER OF ASSIGNMENTS & 02
MARKS 30 Marks each

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Q.No Assignment Set – 1 Marks Total Marks

Questions
1. Describe an exchange process with the help of an example. 10 10
2. What is Marketing Information System? Write down the 3+7 10
characteristics of MKIS
3. Explain the methods of marketing control. 10 10

Q.No Assignment Set – 2 Marks Total Marks

Questions
4. What is positioning? What are the various steps in the positioning 2+8 10
process?
5. Explain the stages in the new product development process. 10 10
6. What is direct marketing? Briefly discuss the various types that can be 2+8 10
used for direct marketing.