Grow your

Amazon business
Once you know the basics of how to sell on Amazon, learn
about the tools available to help you grow your business.

Growing as a seller involves

adding selection, driving
traffic to your products,
expanding your reach, and
delivering a great customer
.
experience.

- �=-- The tactics in this ebook

can help you accomplish
these tasks and improve
your chance for success.

. -
Grow your Amazon Business Welcome 11
Table of contents
Get the Prime badge I 3
�

Advertise your listings I 4

�

Create deals and promotions I 5

®y
L[J Build your brand I 6

..
§ Keep it simple I 7

Get more efficient I 8

�

Reach customers globally I 9

�

Grow your Amazon Business Table of contents 2

I
Get the Prime badge
Consider making your offers more
attractive to Amazon Prime members -
,tprime •

worldwide using Fulfillment by

Amazon (FBA). Compare the options
-
•
to decide which fulfilment method is vpr1me
right FREE Delivery Tomorrow -
for your business. FBA is also a
great way to scale your business: send II Add To Cart
inventory to an Amazon fulfillment
center, and we'll
handle the rest.

There's no minimum number of

Benefits of Fulfilment by Amazon - units and no obligation to use
FBA for all your products. You
Amazon handles the logistics so you
have the freedom to customize
can handle what matters most to you.
your strategy to meet your
ecommerce business' needs.
• Eliminate your fulfillment
headaches and get help scaling
your business.
• Outsource storage, customer
service, and returns.
• Offer free one- or two-day shipping
to Prime members.
• Display the Prime badge on eligible
products.
• Improve your chance of winning
the featured offer spot on detail
pages.

Grow your Amazon Business Get the Prime badge 3

I
Advertise your listings
Introduce your brand and products to more shoppers. Our self-service
solutions help you get discovered, drive sales, and reach your business.

@ Other helpful resources:

Amazon Advertising - • New Advertiser
Help Amazon customers discover and success guide
purchase products that you sell on • Advertising best
Amazon with ads that appear in search practice guide
results and on product detail pages. • Advertised product
optimisation guide

Get discovered Control costs

Ads appear right where customers
will see them, such as the first page
of search results and product pages,
providing an instant visibility boost.
Grow sales, boost awareness
Ads are cost per click, so you pay
only when customers click your
ads. You control how much you
spend by setting your budget and
choosing how much to bid per
click.

Sponsored Products help you grow

your sales on Amazon by reaching SALES
customers who are searching for
products like yours and driving them
to your product page. Sponsored
brands boosts brand awareness with
your logo and a customised headline
in ads that appear in search results.

Grow your Amazon Business Advertise and promote your l1st1ngs 4

I
Create deals and
promotions
Help increase sales, launch new products, generate reviews, clear
inventory, or boost product visibility by using deals or promotions.

Promotions

Offer free shipping, percentage

discounts, or buy-one-get-one
promos on your products.

Deals

Run flash sale to encourage people

to take advantage of your lowered
prices while they last. To be eligible for deals, you
- must be a Professional Seller
with at least five seller
A Lightning Deal is a time-bound,
Feedback Ratings per month
promotional offer where an item and an overall rating of at
is featured for a limited number least 3.5-stars
of hours, usually four to 12 hours
(as determined by Amazon), on
the Amazon Deals page. Featuring
an item as a Lightning Deal may
help increase sales and reduce
your inventory.

Grow your Amazon Business Create deals and promotions 5

I
Build your brand
Brand Registry

Get greater control over your To be eligible for Brand Registry

brand's product listings with a
simplified process for finding
- you need:

1. A Professional selling account

potential infringement cases.
Search using images, keywords, or
a list of ASINs, and report
suspected violations through a
simple, guided workflow.
Our automated protections
proactively remove suspected
infringing or inaccurate content
2. An active registered trademark
that appears on your products or
packaging
3. The ability to verify yourself as
the rights owner or authorized
agent for the trademark.
If that's you, consider
enrolling for free.

-
using information about your
brand. Plus, our global team is
amaron �

available 24 hours a day, 7 days a ..,prime

week to help with any questions

you might have.

A+ Content

With A+ Content, you can add rich media

content to your Amazon store page and
product detail pages to help increase traffic
and sales. You can also create a custom
amazon.com.au web address and build out
your storefront to showcase your products
and brand story. ►

Grow your Amazon Business Build your brand 6 I

Keep it simple
Automate pricing

Pricing rules help your offers stay within a set range. This can be
important if you're one of multiple sellers who offer the same product.
Pricing rules change your prices automatically in response to events,
like when the featured offer or lowest price changes. Update, pause, or
delete your rules at any time.

Move fast Stay in control

�

Automatically change your Safely price between the

prices in response to the Minimum and Maximum
events you choose, keeping Price guardrails you set.
them sharp in a dynamic
environment.

© Price competitively � Do more

Potentially increase your Automate pricing decisions

likelihood of being the to give yourself more time to
Featured (Buy Box) Offer. focus on other important
aspects of your business.
Get more efficient
Scale up, automate selling, and sell anywhere, anytime.

� Marketplace Web Services

@ii'.EJ (MWS)
Stay efficient and improve
response time to customers
by using third-party software
that utilises MWS APis, or you
can build your own.
@
-
Download the Seller app
Get sales alerts and respond
to customers anytime with
the Amazon Seller app.
Available for iOS and Android.

Amazon MWS enables

programmatic data exchange
amazon
for listings, orders, payments, -.....__;,

reports, and more. By using

Amazon MWS, sellers can
increase selling efficiency,
reduce labor requirements,
and improve response time to
customers.

Marketplace App store

I�□ J
The Marketplace App store is
a one-stop shop where you
can find applications by
Amazon and third-party
developers to help you
automate, manage, and grow
your business.

Grow your Amazon Business Get more efficient 8

I
Reach With Amazon Global Selling,
you can list and sell your
products on any of our

customers marketplaces in North

America, Europe and Asia. We
will add additional

worldwide marketplaces in the future so

you can expand your global
selling.

Expand Globally

Register your Seller Central account in an Amazon Marketplace to begin

setting up your global selling account. After creating your global selling
account, you can manage offers using the Build International Listings
tool, link your accounts to multiple regions, deliver internationally and
customise your selling plan.

... �---�
-·-
...
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180+ 175+ 14
countries Fulfilment Centres Marketplaces

Grow your Amazon Business Reach customers worldwide 9

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