PRESENTATION

ON 4P’S OF KFC

PRESENTED BY:
POOJA KATARA
 4 P’S of KFC

KFC

Product Promotion

Price
 PRODUCT

 KFC, an American fast food restaurant chain specializes in fried chicken.

 KFC’s original product is pressure fried chicken pieces, seasoned with
Sanders’ recipe of 11 herbs and spices.
 KFC adapts it’s menu internationally to suit regional taste and there are
close to 300 menu items present worldwide. Eg: In Islamic and middle
eastern countries the chicken served by KFC is halal.
 In India, in order to cater to vegetarian customers, KFC offers Veg Burgers
🍔 and Veg Rice Bowls 🍚.
 Bucket & Serving Method.
 Quality & Branding of Chicken .
 PRICE
 The target audience of KFC is middle and upper middle class and price
their products accordingly.
 There are different pricing strategies that KFC uses for its products and it’s
variants.
 Bundle Pricing: KFC bundles different products together and officers it to
customers at a slightly lower price. KFC provides different combo offers to
its customers and also provide an option to its customer to make the
combo of their own choice.
 PLACE
 20000 + outlets in 150 + countries that KFC has outlets in all the major cities.
 Customers can visit these outlets and enjoy their products/ items and can
also order online and get their favorite chicken delivered to their doorstep.
 Online Channels: KFC provides an option to the customer to order food
online through the website and can also order KFC food from leading food
ordering apps/ websites that KFC has partnered with.
 PROMOTION
 Promotion plays an important role in the marketing mix of KFC.
 KFC uses all media like T.V, hoarding, print, online ads etc for its
promotion.
 KFC has a strong social pressure will also allow it to interact and
get better insights about their products and other services.
 KFC also uses their outlets to the maximum extent to promote
their new offering.