MARKETING

PROJECT
PRICE AND ITS
PRICING
STRATERGIES
 Meaning of Price -
❖ The term price denotes money value of a product.
❖ It represents the amount of money that customers pay to
the sellers to gain benefits of having or using a good or
service.
❖ The definition of Price according to Philip Kotler is “Price
is the amount of money charged for a product or service.”