SCHOOL OF MANAGEMENT

DEPARTMENT OF COMMERCE

TO: Dr. K Renju Mathai.

 COURSECODE: BBA2008
 COURSE NAME: Management and
Behavioral Practices
 TOPIC: Case Studies
 SECTION: BBB1

SUBMITTED BY:
Dhanush.T.C
Ayush Raj
Tushar Mittal
Jishan Khan
Abdul Wahid
Abhijith Das
 CASE STUDY 1
INTRODUCTION

Leadership in business is the capacity of a company's management

to set and achieve challenging goals, take fast and decisive action
when needed, outperform the competition, and inspire others to
perform at the highest level possible. •The action of leading a
group of people or organization.
CEO job is tough and it getting tougher as modern business gets
more complex. Back in everyone's mind it was fixed that if CEO is
tough or dominating then only, he can make the work done or
show the right path to his employees.

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 SUMMARY
Similarly in our case study CEO of General Electric Jack
Welch use to have the stereotypical view that CEO have to be
aggressive and tough to make the work done or to fulfill the goal.
But that mind set soon change when his handpicked successor Jeff
Immelt used different leadership style even if he was polite and
relaxed, he was able to make work done properly and now
everyone has observed that this leadership style is more effective
"Jack Welch" In the above case there are two leadership styqes.
firstly. me CEO Jack Welch is as a tough minded. dominant and
hyper aggressive person. As stated in the case above. •There may
be no CEO more revered for his leadership style than former CEO
Jack Welch who is again a •tough guy" in his own word< On the
hand. Jeff. his successor. The sheer contrast between these two
leaders is astonishing and hence builds the case study as a whole.
Through this we can understand the difference between the
qualities of a good leader and a tough leader.

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 ADVANTAGES OF BEING GOOD CEO IS

 Gets work done through employees without delay

 Employees tend to listen well in fear of boosting their job or getting demoted.

 Workers are infused with a goal-oriented mindset.

 There is better time management when it comes to team and individual projects.

 Better and faster decision making as only the leader is making the decisions

 There is a clear chain of command. the only order that flows through the chain comes
from the leader. Subordinates are dear on who to report to.

 As a company owner it is important to understand the dynamic and important role that
the CEO plays. The CEO is like the president of a company. They are responsible for
everything makes the company more productive and improve your bottom line.

 There will be the perks which may include profit sharing, expense and entertainment
accounts.

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 AdvAntAges of being dominAnt Ceo

 Employees will fear from him and will do their give work on time
in efficiency manner. There will be strict ethics for everyone.
 Democratic leadership can also be phrased as paternalistic
management. where workers feel at home and comfortable in work
place
 Offers job security
 Employees are very much motivated to work
 Makes work environment peaceful
 Offers employees recognition and increase
 productivity
 More creativity.
 employees are encouraged to bring new ideas and be involved in
decision making.
 Improve in quality of work
 Increase in job satisfaction

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 disAdvAntAges of being good Ceo
 Lead to mismanagement and maladminister- -ration of
both time and work.
 The work or projects get postponed further by which
employees loses their interest as they start believing they
will do it on other day.
 Employees career growth ruins due to lazy boss as he
does not strategize or implement the goal at proper time.
 The leader himself herself can be taken for granted by
the employees.
 misbehavior can take place Increase in quality but
decrease in quality due to procrastination or leisure
diAdvAntAges of being dominAnt Ceo

 Dominate boss creates a tough environment in working place

which ultimately leads to destruction of employees’ passion
towards work.
 . Employees are not able to share their idea and aspects in the
project as they have fear of rejection. Feeling of slavery
generation among employees.
 Slower decision making as everyone is involved. if the final
decision is taken by only the leader, then employees would feel
uncertainty of the situation occurring again.

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 stRAtegies And ALteRnAtives
 As with anything, there is no one-size-fits-all formula. But
successful CEOs generally have (or exhibit) many of the
following characteristics:
 Extraordinary passion. It takes a special kind of leader to
be able to handle the pressure and the scrutiny that comes
with such a high-profile position.
 Clear vision. Developing a business strategy requires that
a CEO be many steps ahead of the general public in seeing
and understanding how trends may evolve.
 Strong leadership. Even with unmatched passion and
foresight, the business can’t get there without the right
people in place to make things happen. CEOs must be able
to attract talented human capital that will support the
company’s mission and vision.
 Effective communication skills. A CEO is always under
scrutiny and must constantly deliver and reinforce the
organization’s message. It’s rare to see a CEO that isn’t
comfortable in front of an audience or a television camera.

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 ReCommendAtion
Multiple Data Sources = Optimal Selection Decision
 While the company had a job description, they didn’t have clearly spelled out
exactly what they were looking for. We interviewed board members and leaders
who worked with the CEO to get their thoughts on what competencies were
important.

 Key producers from various offices around the country were coming in town for a
meeting.

 We got their input as well, which they appreciated. Out of this emerged a set of
CEOS, behaviorally-defined competencies which, as it turns out, included 3-4 new
items that hadn’t been on their radar before.

 These competencies enabled us to customize a 360 survey and a battery of

assessment measures to get at the competencies the company had defined

 Additionally, we interviewed the candidates’ direct reports and peers. We also got
a sense of the candidates’ visions and prioritizations by asking them to write a
feature Fortune Magazine article about the firm as it would look 5 years from
now. We added this data to the biographical and performance data that the
company had compiled on the 3 contenders.

 We compiled all of this information and presented it to the 12-member selection

committee. The committee then made its decision.

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 ConCLusion
 We believe that the image of the kinder, gentler leader is not just
a passing fad. but rather crucial attribute that every leader
should have. just like Jeff Emmett This is so for the reasons
listed below

 He helps the workers/employees feel at home in there

workplace. In other words. he ensures that all of his employees
feel at ease in a calm setting to prevent anxiety.

 Comparing it to an autocratic style of leadership. he offers

considerably more motivation. This promotes job satisfaction
for the staff members. Meaning. the feeling of accomplishment
people get after completing their assigned tasks.

 He encourages innovation by seeking ideas and suggestions

Future leaders will be improved as a result of this approach
Additionally. by encouraging employees to use their own ideas
and comments. it contributes to improving the quality of the
work they do.

 He guarantees job security. it contributes to giving workers a

sense of security and raising their confidence, which boosts
productivity. Additionally. he gains trustworthy and devoted
workers as a result of this.

 The pace Of decision-making Will be slower. aiming that the

instigates thoughts and ideas from his team members and must
select the best one. This causes tasks to be delayed, which could
create a greater threat.

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CASE STUDY 2
INTRODUCTION
Consumer preference are changing fast, and keeping up
with the changes or consumer demand is harder than ever.
Technology has raised consumer expectations for curated
experiences. Keeping up with this shifting consumer
demand is significant challenge. Consumer is are ready to
pay any amount for their satisfaction. Consumer are
interested to get full value of the money. Similarly,
companies are trying to minimize their price for giving
full satisfaction to consumer.

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 SUMMARY
 In our case study also Gyan Chand MD of the reputed
company PMTC wants his customer to be fully satisfied.
PMTC is well reputed company in international level also.
They are very particular about their products. In recent
meeting Gyan Chand introduced their high-tech metal
cutting tool and some models of latest technology but even
after this customer were not satisfied as people wants variety
but it was out of these pockets. So Gyan decided to not go for
variety anymore and he should improve the existing model.
Gyan reduced the cost and prices and observed that by this
more and more customers were getting satisfied.
 According to the given case. Gyan believes the business has
been performing at a significantly profitable level and thinks
that if any changes need to be made. at most an upgrade is
adequate. Albeit still remains unsure on the final decision

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 AdvAntAges of mAChineRy upgRAde
 Exploitation of Natural Resources:
 Machines help in the exploitation of natural resources for the
benefit of the people. Natural wealth of rivers, forests, minerals,
land, mountains, seas, etc., can be properly exploited and used for
productive purposes with machines.

 Development of Infrastructure:
 Machinery helps in the development of infrastructure like roads,
railways, power, refineries, communications, etc.

 Increase in Production:
 The use of machines helps in increasing the production of capital
goods, durable consumer goods, and agricultural products.
Perishable consumer goods like milk, vegetables, fruits, eggs, etc.
are no longer perishable and are available all the year round with
the spread of cold storage facilities. This prevents their wastages
and prices from rising when their supplies are short. By increasing
production, machines raise the incomes of the people and the
country.

 Variety of Goods:
 Machines provide a variety of consumer goods like TV, car,
refrigerator, washing machine, household gadgets, etc. which make
life comfortable and increase the standard of living of the people.
The manufacture of innumerable consumer goods from the smallest
pin to the largest aeroplane has been made possible by machines.
Machines have, in turn, been manufactured by other machines,
called capital goods.

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 disAdvAntAges
 Cost

 Machines are expensive to buy, maintain and repair. A

machine with or without continuous use will get
damaged and worn-out. Only the rich have access to
good quality machines and also its maintenance.
Machines are very expensive when they are compared
with human labor that is cheap and available. When
there is no or unstable electricity, some machines need
an alternative means of power (the use of generators and
power plant) which will increase cost in terms of fuel
and maintenance.
 Difficulties in Manual and Operation

 Machines generally are difficult to understand, set up

and operate. Many machines are made in foreign
countries and are being imported. Some of the manuals
of these imported machines are written in foreign
language(s) with no or little interpretation. When such
machines are being purchased, the users may encounter
little difficulties in its operation. This problem is always
solved with the help of operators but sometimes the
operators also find it hard to interpret the usage if the
machines are of new brands, uncommon or limited in
supply.

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 Monotony and Laziness

 The repeated use of machines leads to monotony and

boredom. Knowledge is being restricted and
advancement, excursion and the addition of knowledge is
most likely not possible. Boredom, depression can also set
in when there is no change or when one is glued with the
use of machines. People are more lazy, less dedicated and
will not be encouraged to task their brains, make use of
their potentials or go extra miles with the use of machines.
All they need is to press buttons, cursors and they have
their work done.
 Health Disorders

 When a man or woman is used to machines doing all the

work, he or she is prone to health challenges like
depression, obesity and hypertension. Also, the use of
machines in industries can cause injuries, accidents, loss
of body parts and even death.

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 stRAtegies And ALteRnAtives
 New machinery tends to be at the top of its class in terms of
technology and functioning, new machinery can have a positive
impact on a company efficiency, enabling employees to work faster
and increase productivity, staying ahead of the technological curve
can be a strategic way to keep ahead of the competition.
 By 2 companies venturing together will also help the company in
lots of ways, For example they can share their best available
human resource, machineries, technology etc. and when 2
companies venture, their finance and their assets will also be
shared. By this above, there will be an advantage for the company
to buy new advanced machines and by 2 companies merging will
also increase the asset value, goodwill value and global
reputation. This joint venture will also help the company to
dominate the local and international markets very soon as the may
have the best in class assists and all the resources which they can
utilize to the fullest.

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 ReCommendAtion
 Even I do recommend the option true because joint venture is a common way of
combining the resources and expertise of two otherwise unrelated companies.

 There are many benefits to this type of partnership, but it is not without risks -
arrangements of this sort can be highly complex .

 One of the most important advantages of it is that it can help your business grow faster,
increase productivity and generate greater profits.

 Some other benefits of it is it access to new markets and distribution networks, capacity
will increase, they can share risks and costs with a partner and also it access to greater
resources, for example, technology and finance.

 Joint ventures often enable growth without having to borrow funds or look for outside
investors. They can use their joint venture partner's customer database to market their
product .

 They can offer their partner's services and products to their existing customers Another
good thing about joint venture is its flexibility. For example, a joint venture can have a
limited lifespan and only cover part of what you do, thus limiting the commitment for
both parties and the business' exposure.

 Sharing of their assets, machinaries and resources among themselves will also help their
company without having to spend too much amounts of capital. They share the financial
burden so that financial causes will resolve.

 It will help both of the companies to grow together. Exchanging of employees will help a
company to get more ideas and thoughts from many employees.

 There will be monopoly or dominate over the local market and international market
where these both companies after joining it to a joint venture can defeat a big competitor
and stand alone in the market.

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 ConCLusion

SWOT Analysis

 SWOT stands for Strengths, Weaknesses, Opportunities,

and Threats. A SWOT analysis is a framework to help assess
and understand the internal and external forces that may create
opportunities or risks for an organization.
 Strengths and weaknesses are internal factors. They are
characteristics of a business that give it a relative advantage (or
disadvantage, respectively) over its competition.
 Opportunities and threats, on the other hand, are external
factors. Opportunities are elements of the external environment
that management can seize upon to improve business
performance (like revenue growth or improved margins).
 Threats are elements of the external environment that may
endanger a firm’s competitive advantage(s), or even its ability
to operate as a going concern (think regulatory issues or
technological disruption).

Key Highlights

 SWOT is used to help assess the internal and external factors that
contribute to a company’s relative advantages and disadvantages.
 A SWOT analysis is generally used in conjunction with other
assessment frameworks, like PESTEL and Porter’s 5-Forces.
 Findings from a SWOT analysis will help inform model assumptions
for the analyst community.

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 Strengths

 Strengths may be any number of areas or characteristics where a

company excels and has a competitive advantage over its peers.
Advantages may be more qualitative in nature and therefore
difficult to measure (like a great corporate culture, strong brand
recognition, proprietary technology, etc.), or they may be more
quantitative (like best-in-class margins, above-average inventory
turnover, category-leading return on equity, etc.).

 Weaknesses

 Weaknesses are areas or characteristics where a business is at a

competitive disadvantage relative to its peers. Like strengths, these
can also be more qualitative or quantitative. Examples include
inexperienced management, high employee turnover, low (or
declining) margins, and high (or excessive) use of debt as a
funding source.

 Opportunities

 The “Opportunities” section should highlight external factors that

represent potential growth or improvement areas for a business.
Consider opportunities like a growing total addressable market
(TAM), technological advancements that might help improve
efficiency, or changes in social norms that are creating new
markets or new sub-segments of existing markets.

 Threats

 Threats are external forces that represent risks to a business and

its ability to operate. The categories tend to be similar to the
“Opportunities” section, but directionally opposite. Consider
examples like an industry in decline (which is the same as a
decreasing TAM), technological innovation that could disrupt the
existing business and its operations, or evolving social norms that

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make existing product offerings less attractive to a growing
number of consumers.

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o BIBALOGRAPHY
o www.Google.com

o www.quora.com

o www.wikipedia.com

o www.siksha.com

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