Professional Documents
Culture Documents
Business Plan Chapter 2-3
Business Plan Chapter 2-3
MANAGEMENT ASPECT
Name Derived from the word itself which is the “Pizza Rolls”. We serve self-service food with a
mixture of Italian-American and Filipino culture, we named our product “Pizza Bites” because
we take a inspiration to fuse the three countries and it’s distinctive culture into one.
• Pizza Rolls is a bread roll made by bread loaf, hot dogs, ham slices, green bell pepper,
cheese strips, pizza sauce, breadcrumbs, eggs and oil.
• Orange, Red and Yellow looking at the positive and psychological perspective of
Orange, Red and Yellow as one of the bright colors that anyone can distinguish on a
color scheme. We aim to attract the attention of our customers by our logo since the
product itself is present. In relation of these colors to the fast food industry, Red triggers
the stimulation, appetite, and hunger that it attracts attention. Yellow triggers the
feelings of happiness and friendliness. When you combine red and yellow it’s about
speed, quickness,in, eat and out again which can be compared on Orange.
• Our Tag Line “Every moments matters with Pizza Bites” Pizza Bites’s guarantee that the
customer’s satisfaction is our top priority, so when they arrive hungry, we’ll serve them
our delectable food that combines Italian-American cuisine styles with Filipino street
food. This will make them enjoy their meals and make them feel good afterward.
BUSINESS ORGANIZATION
Type of the Organization
“Pizza Bites” will adapt the general partnership of business, a basic form of partnership
under common law. PIZZA BITES is a general partnership form of business in which each
member agreed to share all their savings and loan of a business. The proponents
choose the said form of business due to the ease of formation and operation. Each partner will
contribute PHP 1,500,000.00 to have a total contributed capital of PHP 7,500,000.00 that will
be used for its organizational costs and operation in general. The capital of the partnership shall
be Seven Million and Five Hundred Thousand Pesos (Php 7,500,000.00) In Philippine currency
and will be contributed in cash by the partners are as follows
ORGANIZATIONAL CHART
If aprons or jackets are used, they must be removed before leaving the kitchen area.
Available data indicate that it is much more common for the virus that causes COVID-19 to
spread through close contact with a person who has COVID-19 than through airborne
transmission.
This prevents patrons from using communal serving utensils, handles, buttons, or touchscreens
and encourages them to remain seated and at least 6 feet away from strangers.
Communal Spaces
• If at all possible, lock up communal areas like break rooms; if not, stagger usage,
mandate mask use, and clean and sanitize in between uses.
• Develop privacy protection measures for those who are more likely to suffer from
serious disease in conformity with existing privacy and confidentiality laws and its
regulations.
MAINTAINING HEALTHY OPERATIONS
Regulatory Awareness
• To decide whether events can be held, be aware of any local or state regulations or
suggestions about gatherings of people.
Staggered or Rotated Shifts and Sittings
• Reduce the amount of employees working in the restaurant or bar at once via rotating
or staggered shifts.
• Limit and stagger dining hours to reduce the amount of patrons in the restaurant.
Gatherings
• Avoid attending parties, gatherings, or meetings when social distance of at least 6 feet
cannot be maintained between individuals who do not reside in the same household.
For tips on social distance, see the Modified Layouts and Procedures section above.
Travel and Transit
• Encourage workers to adopt transportation methods that reduce intimate interaction
with others (such as driving or taking public transportation alone or exclusively with
family members).
• Consider enabling shift changes for employees so they can commute during less hectic
hours.
Designated COVID-19 Point of Contact
• Each shift should have a designated employee in charge of handling COVID-19
complaints. All employees ought to be aware of this person’s identity and contact
information.
Communication Systems
• Announcing business closures and limitations in place to prevent COVID-19 exposure to
employees, clients, and the general public (e.g., limited hours of operation).
Staff Training
• Train all employees in safety actions.
• Conduct training virtually or make sure that throughout training, social distance is
maintained.
Recognize Signs and Symptoms
• Perform daily health examinations (such as symptom and/or temperature screenings
checking) of personnel in a safe, respectful manner and in compliance with any privacy
laws and regulations that may be in effect.
Support Coping and Resilience
• Encourage your staff to eat well, get exercise, sleep well, and relax from time to time.
COMPENSATION PLAN
A compensation plan describes all the elements of a compensation package (wages,
salaries, and perks), how they will be paid, and why employees will get incentives like bonuses
and raises in pay.
Table 2.4 Compensation Plan
The Pizza Bites compensation plan is displayed in the table below. It includes the
number of employees we will need as well as their daily, monthly, and annual salaries. There
will be a total of 10 people working for The Pizza Bites. The day charge in total will be P5,620.
The entire daily wage for the restaurant management, supervisor, head chef, two assistant
cooks, three dishwashers, two cashiers, and four servers will be P7,540.00.
In sum, the semi-monthly wage is P115,360.00, and the monthly wage is P203,580.00.
The total annually revenue of the “Pizza Bites” will be P2,596,260.00.
.
Table 2.5 Benefits Deduction
RECRUITMENT PROGRAM
Recruitment Process
Is the initial phase of building an effective resource base. The hiring process follows a
methodical approach that begins with locating the resources, continues with setting up and
holding interviews, and ends with choosing the best applicants. The first stage of the hiring
process is recruitment planning, during which the open positions are evaluated and described.
It contains the nature of the job, the requirements for experience, education, and talents,
among other things. To draw suitable candidates from a pool of applicants, a systematic
recruitment strategy is essential. The potential candidates should be knowledgeable,
experienced, and capable of handling the tasks necessary to meet the organization’s goals.
. Figure 2.4 Recruitment Process
Table 2.6 Recruitment Process
JOB QUALIFICATION
MANAGER
• 24-35 years old
• Male or Female
• Graduate of Bachelor of Science in Hotel and Restaurant Management or related
course.
• Culinary school diploma or BS degree in Business Administration.
• At least 3 years of experience as a Restaurant Manager or similar role
• 2 years of experience customer service management.
• Extensive food and wine knowledge.
• Computer literacy.
• Familiarity with restaurant management software.
• Experience in event planning.
• Strong leadership, motivational and people skills.
• Good financial management skills.
• Critical thinker and problem-solving skills.
• Team player
• Good time management skills.
• Great interpersonal and communication skills.
SUPERVISOR
• 24-35 years old
• Male or Female
• Graduate of Bachelor of Science in Hotel and Restaurant Management or related
course.
• Bachelor’s degree in Business Administration or Hospitality is advantageous.
• Proven experience working as a supervisor in the hospitality industry.
• The ability to work in a fast-paced environment.
• The ability to stand for extended periods of time.
• Strong management skills.
• Excellent organizational skills.
• Effective communication skills.
• Excellent organizational skills.
HEAD COOK
• 24-35 years old
• Male or Female
• Graduate of Bachelor of Science in Hotel and Restaurant Management or related
course.
• 2 years of culinary education.
• 3 years of experience in a similar position.
• Advanced knowledge of food professional principles and practices.
• Proficient knowledge of human resources management.
• Excellent knowledge of BOH systems, ordering and inventory.
• Excellent communication skills.
• Ability to meet deadlines.
• Available to work on-call, shifts, after hours, over weekends, and on public holidays.
ASSISTANT COOK
• 18-35 years old
• Male or Female
• Graduate of Bachelor of Science in Hotel and Restaurant Management or related
course.
• High school diploma or equivalent preferred.
• Culinary school 2-4 year degree or foreign equivalency preferred.
• Prior experience in related food and beverage service and food preparation positions.
• Thorough experience with hot and cold food preparation.
• Good working knowledge of accepted sanitation standards and health codes.
• Ability to use slicers, mixers, grinders, food processors, etc.
• The ability to handle work in a fast-paced environment.
CASHIER
• 18-35 years old
• Male or Female
• Graduate of Bachelor of Science in Hotel and Restaurant Management or related
course.
• Work experience as a Retail Cashier or in a similar role in sales.
• Basic PC knowledge
• Familiarity with electronic equipment, like cash register and POS
• Good math skills
• Strong communication and time management skills.
• Customer satisfaction-oriented
FOOD SERVER
• 18-35 years old
• At least 1-2 years of work experience in upmarket or high volume restaurant.
• Completion of product knowledge training, and written and verbal exams.
• Proficient with maintaining a solid customer base.
• Excellent verbal communication skills.
• Outstanding people skills.
• Well-groomed, professional appearance.
• Available to work shifts, extended hours, over weekends and holidays.
• Physically fit, agile, and dexterous.
• Ability to stand and walk for extended periods. Proficient time-management skills.
DISHWASHER
• 18-35 years old
• High school diploma or equivalent preferred.
• Culinary school 2-4 year degree or foreign equivalency preferred.
• Prior experience in related food and beverage service and food preparation positions.
• Thorough experience with hot and cold food preparation.
• Good working knowledge of accepted sanitation standards and health codes.
• Ability to use slicers, mixers, grinders, food processors, etc.
• Able to handle work in a fast-paced environment.
JOB REQUIREMENTS
Job requirements were the abilities, knowledge, and characteristics that we an employer
looking to fill a position wants a candidate to possess. These credentials are considered by the
employer to be necessary for satisfactory performance in that position.
The abilities, competencies, experiences, etc. that you anticipate applicants to have and
that are absolutely necessary for someone to execute the job are known as qualifications or
requirements for a job.
Training Program
Everyone in a training program, from management to front-line employees, and the staff.
Everyone has the chance to improve their skills thanks to it. This aids us to nake sure that every
member of our staff is competent and capable of doing their job every day. With the right
training and development, employees can excel because their weaknesses can become their
strengths. The purpose of training is to improve individual or group job performance through
organizational activities. Training programs are educational initiatives created to give
employees the knowledge and skills they need to succeed as professionals and to keep them
informed of developments that are important to their line of work.
This includes:
Soft skills
development
Orientation
Training
Table point of
Food safety sale trainng
Safety training
and sanitation
Orientation Training
The procedure for acclimating freshly hired employees to their new employment. Both
the employer information and the fundamental organizational information are provided.
Training is a program that aids staff employees in gaining specialized knowledge or abilities to
enhance performance in their present positions and guarantee the new hire has the
fundamental information needed to do the job properly.
Orientation training includes:
• Company History, Mission, Vision, and Objectives
• Mandatory new-hire paperwork
• Overview of the benefit plans
• Administrative procedures
• Key corporate policies
• Corporate culture
• Positive Attitude
• Good Communication Skills
• Self Confidence
• Ability to Accept and Learn from any kinds of Criticism
• Flexibility/Adaptibility
• Work Well Under Pressure
BENEFITS
Employee benefits are defined by this organization as indirect, non-monetary, or cash
remuneration given to an employee on top of regular pay or salary. Employee perks, which
come in a variety of shapes and sizes, play a significant role in the total pay package
provided to employees.
Vacation
Five (5) days of vacation, plus two (2) days per year beginning on the second at the
conclusion of each year of service and convertible to cash. Maximum time off a seven-day
vacation.
Healthcare
This plan provides the health care coverage for the employees.
Sick Leave
Six (6) days are allotted for the first two years of service, and two (2) more days are added
on each year after the fourth. Eight (8) days is the maximum amount of sick leave. At the end of
the year, all unused vacation time is convertible to cash.
13th Month Pay
Every level of employee is entitled to 13th month salary once a year. This benefit is
required by law to be paid out by December 24th. Before the 13th month pay is paid out,
employees who leave or are otherwise severed from the company are still entitled to it in
proportion to how long they worked that year.
FACILITIES
A facility is a room or building designed for a specific function or is the comfort of
performing something.
The view of the dining area shows a stove in the middle of each table, a cashier area
where each customer will pay, a server area where each customer’s requested food will be
delivered, a preparation area where each food will be ready to be picked up, and a storage area
where each ingredient will be kept safe and clean to prevent contamination or other risks in the
food we serve.
Figure 2.12 Facility Restroom
STATUS OF TIMETABLE
A GANTT chart is made up of a vertical axis showing the tasks that make up the project, a
horizontal axis reflecting the project’s overall duration, and broken-down increments (for
months and years). The sequences, timing, and lengths of each are shown by horizontal bars of
varied lengths.
YEAR
(2028- 2029)
Project 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0
Schedule 6 7 8 9 0 1 2 1 2 3 4 5 6 7 8 9
Planning in • • •
Business
Location of •
the Business
Managemen •
t
Recruitment
Permits and • •
License
Renovation • •
Contractor
Purchasing •
Furniture
and Fixtures
Application • •
Submission
Staff •
Recruitment
Promotion •
Products
Training •
Products
Soft •
opening
Grand •
Opening
Table 2.8 STATUS OF TIMETABLE
Planning in Business
The proponent plan this business from June to August 2028
Location of the Business
September 2028 look for the area of Barangay Bagumbayan
Management Recruitment
October 2028 will be the month for hiring and recruiting for manager position to different
position
Permits and License
October to November 2028 will be the month to apply permits and license for the
business
Renovation Contractor
December 2028 to January 2029 plan for renovation of commercial space that we rent
Purchasing Furniture and Fixtures
February 2029 will be the month for purchasing furniture and fixtures that will be needed.
Application Submission
March to April 2029 will be the month of accepting application of the employees
Staff Recruitment
May 2029, accepting applicant for the staff of store
Promotion Products
June 2029 will be the month to promote our business Pizza Bites to the public
Training program
July 2029 will be the start of training of those employees who hired to be part of
SamgyuPinoy including managers
Soft opening
August 2029 will be the soft opening of Pizza Bites
Grand Opening
September 2029 will be the grand opening of Pizza Bites
LEGAL ASPECTS
Bureau of Internal Revenue
The Department of Finance has an affiliated entity called the Bureau of Internal Revenue
(BIR). Its duties include assessing and collecting all internal revenue taxes, fees, and charges as
well as enforcing any related forfeitures, fines, and penalties.
Barangay clearance
To obtain a Mayor’s Permit, you must have Barangay Clearance. You can get it from the
barangay where your company is situated. Follow these easy steps to obtain a copy:
Requirement: Completed application form.
Sanitary Permit
Sanitary Permit is the name of the formal document that the Department of the
establishment is granted permission by Public Health and Social Services to carry out its
business.
Certificate of Registration
This document, sometimes referred to as BIR Form 2303 and Certificate of Registration
(COR), this kind of paperwork grants you the authority to run your business legally in the
Philippines. If you are a partnership, corporation, or cooperative, it gives you a Tax
Identification Number (TIN) for your company.
78 – A Purok 11 Brgy.
ESCALONA, KATRINA M. FILIPINO South Daang Hari
Taguig City
1st Avenue Laura Drive, Brgy.
LAMA, ADRIAN S. FILIPINO Bagumbayan Taguig City
Purok 6-C
SIMBAHON, JOHN MARK FILIPINO Brgy. South Daang Hari
WINTER J. Taguig City
CHAPTER III.
MARKETING ASPECT
In this chapter, we’ll talk about the positive and negative aspects of running a business and
how to plan ahead to make sure it succeeds. This focuses on marketing research for the
product, the target market for the business, market demographics that display survey results,
and marketing requirements. This chapter also discusses the business’s competitors, market
share, and, finally, the role the company plays in the Philippine economy. It also includes the
business’s strengths, weaknesses, opportunities, and threats.
Market Study
As we conducted the market research on our area, we discovered that we have a strong
competitor. The company in question was established and has been well-known for decades
thanks to its successful food trade mark. We created the company PIZZA BITES as well as our
restaurant which is located in Brgy. Bagumbayan. We actually aim for the positive reaction from
the majority, appeal to the attention, heart, and prefered taste of our future customers,
including those of all ages who need a break from the stress of a long day at work or school.
Our company’s competitive advantage is that, while being a small food business, we guarantee
high-quality services and products that appeal to our customers’ tastes thanks to the
combination of Italian-American and Filipino cuisine.
Target Market
The target audience for the business includes tourists, locals, students at surrounding
colleges and institutions, employees in the neighborhood, and individuals who have just driven
by. The list of potential clients are;
• Mall goer of SM Bicutan, Lakefront, Waltermart Bicutan, and SM BF Parañaque.
• Bank Client`s (BDO, BPI, EastWest Bank, Union Bank, Maybank, Metrobank, Security
Bank)
• Residents of Bagumbayan, South Daang Hari, North Daang Hari, Bagong Tanyag, Lower
Bicutan, Upper Bicutan, Central Bicutan, and Sucat.
• Clients of workers of the nearest stores.
Students of:
• Bagumbayan National High School
• C.P Sta. Teresa Elementary School
• Ricardo P. Cruz Elementary School
• Monlimar Development Academy
• Upper Bicutan National High School
• Taguig City University
• Technological University of the Philippines – Taguig Campus
• Bagong Tanyag Elementary School - Main
• Sucat Elementary School - Main
• Muntinlupa Business High School - Sucat Annex
• Bagong Tanyag Elementary School - Annex A
Income Range
30 responses
Ethnicity
30 responses
Homeowner
Figure 3.8 To what degree do you have a knowledge about “Pizza Rolls”
Frequency distribution of the respondents based of TO WHAT DEGREE DO YOU HAVE A
KNOWLEDGE ABOUT PIZZA ROLLS.
The graph shows the market demographic profile of the respondents in terms of
degree of their knowledge about the “Pizza Rolls” The highest answer are Very
knowledgeable with 80%, second to the highest are I know something with 10%, the answer
of Just a little are 6%, and the lowest answer are Extremely little with 4%.
1. How pleasant is the test sample to you in the following aspects?
Look
50 responses
Figure 3.9 Look
Frequency distribution of the respondents based of LOOK
The graph shows the market demographic profile of the respondents in terms of how
pleasant is the test sample based on its: Look. The highest answer are Great! wiith 80%,
second to the highest are It’s FINE with 12%, the answer of It’s OK are 6%, and the lowest
answer is Very unpleasant with 0%.
Smell
50 responses
Taste
50 responses
Amount of Food
50 responses
SWOT ANALYSIS
STRENGTH WEAKNESSES
Linda’s Filipino Street Food Store is a small business chain which located in Brgy.
Bagumbayan, Taguig City Metro Manila that serves as a Filipino street food store since 2018.
STRENGTH WEAKNESSES
OPPORTUNITIES THREATS
• Partner and alliance with other firm • Rival between similar small
• Major facility expansion businesses
• Improve the overall customer • Consumers becoming more price
experience sensitive
• Loyal returning customer • Unpleasant reviews from previous
customers
• Uncertaint economic environment
Table 3: Linda’s Filipino Street Food Store SWOT Analysis
Marketing strategy
Marketing strategy consist of all activities that the company needed to use for attaining
the objectives of the business.
Pricing Strategy
• Pizza Bites will employ competition-based pricing, which will look at what the rivals
were charging for both their goods and services.
• To attract clients and launch a new product that will infiltrate the market and lure
customers away from the competition, Pizza Bites will utilize penetration pricing, which
will lower the prices below the level of the market.
• Pizza Bites will use psychological pricing instead of 30 per one piece, we will set our
price at 25.
Promo offers
• Birthday promo a celebrant is entitled to avail this promo for free food. A valid ID or
birth certificate must be shown as proof of birth in order to take advantage of this
promo. It only applies to the celebrant and not the entire table cost, and they must be
joined by five other full-priced guests who will not receive any discounts.
• Graduation promo a celebrant is entitled to avail this promo. The promotion period will
only be valid from June to September. It is applicable to the celebrant alone and not the
total of the table cost, and they must be accompanied by five full paying persons
without any discounts in order to take advantage of this promo.
• Father’s Day & Mother’s Day a celebrant is entitled to avail this promo. To benefit from
this, just simply show or display a valid ID and a child’s birth certificate as identification
that the celebrant are parent already. If the celebrant is accompanied by five full paying
guests who don’t receive any discounts, it just applies to the celebrant and not the
entire table charge discounts.
Distribution strategy
Distribution Strategy is a strategy or a plan to make a product or a service available to
the target customers through its supply chain.
Direct distribution
• Without the assistance of middlemen like wholesalers or merchants, Pizza Bites is able
to offer its products directly to its clients.
• A direct route of distribution is a method by which a business delivers its goods directly
to the consumer without the use of any middlemen.
Promotional Strategy
Promotional strategies are used in marketing to determine the best ways to get the
product or service to a particular market. Recognizing your audience is the secret to effectively
promoting a good or service is to be unique and grab their attention.
Advertising Strategy
PRINT ADVERTISING
TARPAULIN
Pizza Bites will use tarpaulin as part of its advertising approach; as a result, our target
audience will already be aware of what our product looks like and, when we have captured
their attention by plastering our tarpaulin all over the place, that they will be eager to try our
product.
Flyers Advertising
Flyers, also known as fliers, are a type of paper that Pizza Bites will use to advertise our
product, which is the pizza rolls. Additionally, the flyers were displayed or distributed in public
places because they were meant for widespread circulation.
Sales Promotion
Sales promotion is the process of persuading a potential customer to buy the product. Sales
promotion is designed to be used as a short-term tactic to boost Sales – it is rarely suitable as a
method of building long-term customer loyalty.
• Loyalty Card
Customer satisfaction is our main goal, our loyal customer deserve to be
rewarded, every time you visit Pizza Bites and avail our products worth of P200.00 you will be
granted a loyalty card which you can earn discounts and free dining offers.
Coupons
A coupon will feature a specific savings amount or other special offers to persuade
customers to purchase specific goods. Therefore, Pizza Bites will put a discount in a specific
bundle of product and also to their unlimited value meals on a special event.
Coupon offers:
• Pizza rolls (any variant of flavor: Original or Hawaiian Style) 20% off.
• Pizza rolls : Original 20% off.
• Pizza rolls : Hawaiian Style 20% off.
• Pizza rolls with unli-beverages (any variant of flavor: Original or Hawaiian Style) 30% off.
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pizzabites29@gmail.com