MARIANNE GATCHO

II ABEL B

APPLE TECHNOLOGY COMPANY

Apple Inc. is a multinational technology firm headquartered in
Cupertino, California, that specializes in consumer devices, software, and
online services. Apple is the world's second-most valuable company, the
fourth-largest personal computer provider by unit sales, and the second-
largest mobile phone manufacturer, with revenue of US$365.8 billion or
19,143,228,500,000.00 PHP in 2021. Along with Alphabet, Amazon,
Meta, and Microsoft, it is one of the Big Five American information
technology corporations. Steve Jobs, Steve Wozniak, and Ronald Wayne
created Apple Computer Company on April 1, 1976, to build and sell
Wozniak's Apple I personal computer. Jobs and Wozniak formed Apple
Computer, Inc. in 1977, and the Apple II, the company's next computer,
became a best seller. In 1980, Apple went public, and it became an
instant financial success. By 1985, the company's high product costs and
managerial power battles were causing concerns. Jobs departed to start
NeXT, bringing some Apple employees with him. Wozniak stepped down
from Apple amicably.
As you may know, when we think of technology, we think of
complicated electrical equipment. When we think of 1976, it was quite
difficult to use, and Steve Jobs' aim was to combine simplicity, creativity,
and design to produce a computer that anyone could use. Steve Jobs'
Apple 1 computer implemented all of these features, and this computer
was the first to have a mouse and keyboard. Apple provides perfect
customer service for all of its products and has the best end-to-end
consumer experience, from design to use. The concept of customer
experience is the most critical factor that Apple prioritizes while building
its products. The company's ability to develop new product that share the
same operating system, software, and apps is a crucial competitive
advantage. This reduces product development risk, timeliness, and costs,
allowing the organization to deliver a steady stream of new items while
staying ahead of the competition.
Apple's success is not limited to its products. Having a high-end
smartphone or computer isn't enough these days, given how competitive
the IT industry is. Apple also excels in the areas of user experience and
customer service. The company's goods have more features than one
hand can count.