Respondent’s Gender profile

GENDER FREQUENCY PERCENTAGE

Male 15 46.875
Famale 17 53.125
TOTAL 32 100.00

Table 1.1 Shows that most of our respondents is female with percentage of (53.13%)

Respondents’s Age Profile

AGE FREQUENCY PERCENTAGE

13-20 15 46.88
21-25 16 50
26-35 1 3.13
TOTAL 32 100.00

Table 1.2 Shows that most of our respondents is 21-25 yrs of age above with percentage of (46.88%).

Clothing line store

STORE FREQUENCY PERCENTAGE

Forever Boutique 15 46.88
Divided Chains 6 18.75
Unihype 11 34.38
TOTAL 32 100.00
Table 1.3 Shown that majority of our respondents are buyer in Forever boutique clothing line with percentage
of (46.88%).

Product

PRODUCT FREQUENCY PERCENTAGE

T-Shirt 14 43.75
Short 5 15.63
Dress 9 28.13
Swim wear 4 12.5
TOTAL 32 100.00
Table 1.4 In this table shown that majority of our respondents are mostlikely buy T-shirt with a percentage of
(43.75).

Preferred Social Media

SOCIAL MEDIA FREQUENCY PERCENTAGE

Facebook 25 78.13
Instagram 6 18.75
Tiktok 1 3.13
TOTAL 32 100.00
Table 1.5 Shown that most of our respondents is using Facebook marketplace to buy clothes online with a
percentage of (78.13%)
A.PRODUCT Strongly agree Agree Neutral Disagree Strongly disagree TOTAL MEAN STANDARD DEVIATION INTERPRETATION
Good product and comfortable to wear 16 13 3 32 4.41 0.67 Strongly Agree
The fabric is pretty good and sewed 11 17 3 1 32 4.13 0.74 Strongly Agree
Item in online clothing shop is recommendable 10 10 10 2 32 3.75 0.94 Agree
OVERALL MEAN 4.09
B. PRICING
Reasonable price to order 16 10 5 1 32 4.28 0.88 Strongly Agree
I am satisfy  with the pricing of online clothing business 6 17 9 1 32 3.97 0.72 Agree
Quality is good for its price 15 12 5 32 4.31 0.73 Strongly Agree
OVERALL MEAN 4.19
C.Value-added Services
I am satisfy using social media as marketplace 10 17 4 1 32 4.09 0.75 Strongly Agree
I am satisfy with the customer service 8 15 9 1 32 4 0.74 Strongly Agree
It’s nicely wrapped and well packaged 14 14 4 32 4.31 0.69 Strongly Agree
Order received in a right quantity 8 21 2 32 4.06 0.68 Strongly Agree
Order received in exact date/time 7 10 12 1 1 32 3.5 1.01 Agree
Order received in good condition 11 17 4 32 4.22 0.66 Strongly Agree
OVERALL MEAN 4.03

RANGE INTERPRETATION
4.20-5 Strongly Agree
3.40-4.19 Agree
2.60-3.39 Neutral
1.80-2.59 Disagree
1-1.79 Strongly Disagree

STANDARD DIVIATION
RESPONDENTS A1 A2 A3 B1 B2 B3 C1 C2 C3 C4 C5 C6
1 5 5 5 4 4 5 4 4 5 5 4 4
2 4 3 5 5 4 5 5 5 5 5 5 5
3 5 4 5 5 4 5 5 5 4 5 5 5
4 5 5 5 5 5 5 5 4 4 5 5 5
5 5 5 4 5 4 5 4 4 4 4 4 4
6 4 4 4 5 4 4 5 5 4 4 4 4
7 5 5 5 5 5 5 5 5 5 5 5 5
8 3 3 3 4 3 4 4 4 4 4 3 3
9 3 2 2 3 3 3 2 3 3 4 2 3
10 5 4 4 5 4 4 4 3 5 4 3 4
11 5 4 4 4 5 3 5 4 4 4 4 4
12 3 3 3 4 3 4 4 3 4 4 3 4
13 5 5 3 3 3 5 4 3 3 4 3 5
14 5 5 5 5 5 5 5 5 5 5 5 5
15 4 4 4 4 4 4 4 3 3 4 3 4
16 5 5 5 5 5 5 4 4 5 5 4 5
17 4 4 3 4 3 3 5 3 3 3 3 3
18 4 4 3 3 4 4 3 4 4 3 4 3
19 5 5 5 4 5 5 3 5 5 4 5 4
20 5 5 5 5 4 4 4 4 4 4 2 4
21 5 5 5 5 5 5 5 5 5 5 5 5
22 4 4 2 4 4 4 5 4 5 5 4 4
23 4 4 4 2 4 4 3 3 4 4 3 4
24 5 4 3 5 4 5 4 4 5 2 1 4
25 5 4 3 3 3 3 4 4 5 4 4 5
26 4 4 3 5 3 4 4 5 5 4 3 4
27 4 5 4 5 4 4 3 3 5 4 3 5
28 4 4 4 3 4 5 4 4 5 4 4 4
29 4 4 4 5 3 5 4 3 4 4 3 4
30 4 4 3 5 4 4 4 4 4 4 3 4
31 4 4 4 4 4 4 4 4 4 4 4 4
32 5 4 3 3 3 3 4 4 4 4 3 5
STANDARD DEVIATION 0.67 0.74 0.94 0.88 0.72 0.73 0.75 0.74 0.69 0.68 1.01 0.66