Profit = revenue - expenses

Equity = assets - debt

ROA *how profitable a company is* - return on assets = net income/total assets
ROS *operational efficiency* - return on sales = net income/net turnover
ATOR *measure the company sales* – assets turnover ratio = net turnover/total assets
ROE – return on equity = net income/equity
ROD – return on debt = expenses/total debt
ROI *calculate an investment return to shareholder* = return on investment = net income/cost of
investments
PROFIT MARGIN how good a company is at making money – profit/sales
SOLVENCY RATIO – earnings before investments&taxes/
CURRENT RATIO *how easy can a company pay its debt* – current assets/current liabilities