DISTRIBUTION CHANNEL

A distribution channel could be a conveyance course of action utilized by a supplier/provider, carrier, or

destination marketing organization through direct or indirect dispersion.

DIRECTLY – targeting visitors through advertising, website, social media, and brochure distribution.

INDIRECTLY – promoting a business through a third party. For example retail travel agents, wholesalers,
and inbound tour operators.

FUNCTIONS OF DISTRIBUTION CHANNEL

 Information
 Promotions
 Contacts
 Matching
 Negotiations
 Physical Distribution
 Financing
 Risk-Taking