FINAL REQUIREMENTS

MGT 303 –Operations Management with TQM

CASE STUDY
1. This is your final requirements in this subject Operations Management
2. This case study is 15% of your grade (group performance assessment)
3. Rubrics for computing your grades will be attached here for proper guidance
4. Each group will choose 1 case study below following the given format and rubrics for
your guide.

(FORMAT GUIDE)

I. COVER PAGE
(follow the thesis cover page format
includes Students name section and SR CODE)
II. EXECUTIVE SUMMARY
(executive summary provide brief summaries of the business operations,
Company’s background, Competitors, Key services, Management team)
III. A. ANALYSIS OF CASE
(provide the necessary background to lead to defining one or more
reasonable alternative solutions to the problem. Also include SWOT)
B. KEY ISSUES and GOALS
(Use the facts provided by the case to identify the key issue or issues
facing the company you are studying. Many cases present multiple issues
or problems.)
C. DECISION CRITERIA
(Evaluate each alternative using the facts and issues you identified earlier,
given the conditions and information available.)
IV. RECOMMENDATIONS
(Recommend the best course of action.)
IV. CONCLUSIONS
(It sums up the key points of your discussion, the essential features of your
design, or the significant outcomes of your investigation)

5. SUBMISSION: on or before December 10, 2022

6. If you have questions you may ask your instructor by phone email or social media
7. Follow the general format below for uniformity
 Type of documents: -Word format only
 Font size: 12
  Font Style: Times New Roman
 Margin size: Normal/double space
 Paper size: Legal size/portrait
8. You may send or submit your final Case Study paper to shared drive link folder
indicating your group number as file name
9. Shared Drive Link :
Case Questions:

1. Explain why operations management is critical to the success of a business. Why

would developing an Internet –based business requires different operations
considerations for HEI? Is George Gonzales correct in his assessment that this would
not be “business as usual”?

2. Recall that HEI wishes to continue its reputation of high quality and service. Identify
key operations management decisions that need to be considered. How different will
these decisions be for the Internet business?
The Data
To determine the source of the problem, Lenny had requested forecast and sales data by product
category. Looking at the sheets of data, it appeared that the problem was not with the specific
styles or items carried in stock; rather, the problem appeared to be with the quantities ordered by
the buyers. Specifically, the problem centered on two items: an athletic shoe called Urban Run
and the five-pocket cargo jeans.
Urban Run was a popular athletic shoe that had been carried by Bram-Wear for the past four
years. Quarterly data for the past four years are shown in the table. The company seemed to
always be out of stock of this athletic shoe. The model used by buyers to forecast sales for this
item had been seasonal exponential smoothing. Looking at the data, Lenny wondered if this was
the best method to use. It seemed to work well in the beginning, but now he was not so sure.
The data for the five-pocket cargo jean seemed also to point to a forecasting problem. When the
product was introduced last year, it was expected to have a large upward trend. The buyers
believed the trend would continue and used an exponential smoothing model with trend to
forecast sales. However, they seemed to have too much inventory of this product. As with the
Urban Run athletic shoe, Lenny wondered if the right forecasting model was being applied to the
data. It seemed he would have to dig out his old operations management text to solve this
problem.

Case Questions:
1. Explain what has happened to the data for Urban Run. What are the consequences of
continuing to use seasonal exponential smoothing? What model would you use? Generate
a forecast for the four quarters of the fourth year using your model. Determine your
forecast error and the inventory consequences.
2. What method would you use to forecast monthly cargo jean demand for the second
year given the previous year's monthly demand? Explain why you selected your
approach. Generate the forecasts for each month of the second year with your method.
Determine your forecast error and the inventory consequences.
Case Questions:
1. How long should it take from the day the decision returned in three weeks. is made to
move until the move is completed?
2. What are the critical activities for the timely computed two weeks. She chooses among
three approved office completion of this office move?
3. What recommendations could you make to Jean- furniture, which is scheduled to arrive
in six weeks. Jeanette to make this easier in the future?