Chapter 17 Document

production
Chapter 12 images , 13 layout ,
14 styles
File extensions .txt .doc .docx .rtf
doc file extension is a file saved in Word 97-2003 format. The . docx file extension is a file
saved in Word 2007- 2016 format.
 What is a corporate house style? Most companies and organisations
have a corporate house style. This is sometimes called ‘corporate branding’. This can be seen
on a company’s products, printed stationery (such as letterheads and business cards),
advertising, websites and often on company vehicles. House style can range from company
logos to recognised colour schemes, fonts, point sizes, etc

What is the purpose of a house style? A house style is used to make sure that
all documents and other materials from an organisation have consistency. It is used to save time
in planning, setting up, creating and formatting documents and other materials. It is also
designed to support brand recognition and reduces the risk of mistakes in documents, such as
typing errors in an address or telephone number, or in missing an important element like a logo
Serif and sans-serif
Arial Sans serif
Times new roman serif
Font size are measured in points. but older readers
may prefer 12 point. Anything above 14 point is
generally unsuitable as body text for adults, but may
be ideal for children. In stories for children learning
to read (ages four to six) it may be appropriate to
use a font size that is 20 or 24 points, to make it
easier to make out the letter shapes. Larger font
sizes would also be appropriate as body text for the
partially sighted. Much depends upon the target
audience

Font face The font face is the design of the typeface. Different fonts like
Arial, Arial Narrow and Arial Black all have the same design for each letter
but have different widths