HOLISTIC MARKETING

When a brand tries to market itself by using all of its different aspects
into one singular campaign and spread it across different mediums, it is
known as holistic marketing.

Components:
1) Relationship marketing:
a) Customer
b) Marketing partner
c) Financial partner
d) Employees

2) Integrated marketing:
 Integrated marketing is a strategy for delivering a unified, holistic
message across all of the marketing channels that your brand uses.
Integrated marketing provides consistency wherever customers choose to
interact with a brand.
 Same thing, same design, same offers etc

3) Internal marketing:
i) Internal marketing is the promotion of a company's objectives,
products and services to employees within the organization. The
purpose is to increase employee engagement with the company's goals
and foster brand advocacy

4) Performance marketing:
 Performance marketing is a subset of digital marketing that refers
to advertising programs in which affiliates and marketing
companies are only paid when a desired action is completed, such
as a completed lead, sale, booking or download.