Digital Marketing

Field Study Report

Submitted to

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore

for the partial fulfilment of

Bachelor of Business Administration

(2019-22)

Submitted By: Submitted To:

Siddharth Kakani Dr. Monica Sainy

1903DBBA0006196 Class Coordinator

Shri Vaishnav School of Management

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore

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 Declaration

I Siddharth Kakani student of Shri Vaishnav School of Management, Shri Vaishnav Vidyapeeth
Vishwavidyalaya, Indore (M.P.) do hereby declare that Field Study Project entitled “Digital Marketing” is
an original work and has not been submitted anywhere in the quest of any degree.

Date: 28/04/2022 Signature:

Place: INDORE

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 Certificate

This is to certify that Siddharth Kakani is a student of BBA 6th semester, Shri Vaishnav School of
Management, Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore (M.P.). She/He has prepared her field
work report as a part of curriculum.

Dr. Monica Sainy

SVSM, SVVV

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 Acknowledgment

Inspiration and guidance are indispensable in all works of life, but they become very crucial in the
academic field. It takes immense pleasure to express my humble regards to my esteemed class coordinator
Dr. Monica Sainy Ma’am for providing me the opportunity to make the Field Study Project & for their
constant guidance motivation.
Finally, yet importantly, I Would like to express my heartfelt thanks to my beloved parents for their
blessings, classmates for their help and wishes for the successful completion of this project.

Date: 28/04/2022 Signature:

Place: Indore

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 Table of Content

S no. Title Page no.

1 Introduction 06

2 Objectives 11

3 Key takeaways and learning 12

4 Conclusion 17

5 Summary 18

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Introduction:

An internship is an organized work experience opportunity for students or anyone seeking work experience.
It is a period of work experience provided by an employer to expose students and graduates to the working
environment, usually within a specific industry related to their topic of study. It's a structured, hands-on
learning experience outside of the classroom in which students develop their skills, gain experience working
on advanced productions, apply classroom learning to professional settings or projects, and gain direct
experience of how professional companies or organizations operate.

Internships are offered by businesses to train prospective employees. Internships are frequently viewed by
employers as a period of transition for new employees. An internship provides students with the opportunity
to expand their skill set while also presenting themselves as a worthy candidate for paid employment within
the firm. According to the period's requirements, a student becomes affiliated to the organization and is
required to work as an intern there before presenting a report detailing all of the job procedures completed
and experienced.

Brief introduction of the internship:

Organization Selection:

My main area of interest is digital marketing, so I started looking for internship possibilities in that field.
As an intern, I wanted to work for a company that valued my efforts. Short listing of organizations was
done and approached out to get the best attractive offer and environment. Finally, the SG Gurukul was
chosen as the destination, and I was chosen via an interview. Sg Gurukul was an excellent pick because it
provided a great learning atmosphere with kind co-workers.

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Duration:

Time Period 23/02/2022 – 25/04/2022

Days Per Week 5 days per week

Hours Per Day 3 (6 Pm to 9 Pm)

Holiday Saturday & Sunday

Internship Position Digital Marketing Trainee

Internship Period 2 months, 2 days

Mentor Ms. Sonam Hada and Mr. Gajendra Chaurasiya

Activities Performed:

During my internship, I learned about the organization's working culture and was able to use my theoretical
knowledge in a practical setting. The company's working environment had been very pleasant. It was an
opportunity to gain experience in a professional setting. This improved my ability to develop my teamwork
skills, knowledge, and abilities.
Apart from this, the internship activities helped to put the theoretical knowledge into the practice. It
provided a thorough understanding of real-world scenarios and problems, as well as strategies for dealing
with them. Learning to use various tools and approaches has helped progress during the internship period
and has helped career growth in the respective sector.

Tools I have learned:

1. Social Media Marketing (SMM)

2. Social Media Optimization (SMO)
3. Search Engine Optimization (SEO)
4. Keyword research and planning
5. Online Reputation Management (ORM)
6. Email marketing

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Brief introduction of the industry:

Digital marketing refers to the promotion of products or services through the use of digital technologies such
as the Internet, mobile phone apps, display advertising, and other digital channels. Digital marketing
channels are Internet-based systems for creating, accelerating, and transmitting product value from a
producer to a consumer terminal via digital networks. Digital marketing is a way to promote brands and
products online and through other digital channels. In addition to their website, a company might also use
PPC and display Ads, email marketing, mobile technology like smartphones, social media, and other
mediums to attract and engage their target consumers

What does a digital marketer do?

Digital marketers are in charge of driving brand awareness and lead generation through all the digital
channels -- both free and paid -- that are at a company's disposal. These channels include social media, the
company's own website, search engine rankings, email, display advertising, and the company's blog.

The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they
can properly measure the company's performance across each one. A digital marketer who's in charge of
SEO, for example, measures their website's "organic traffic" -- of that traffic coming from website visitors
who found a page of the business's website via a Google search.

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Scope of Digital Marketing in India:

Information Technology has brought in a massive shift, totally reshaping the way people think about
things. Technology's capabilities are limitless, and it continues to expand as society advances toward a
more advanced stage. All people with an interest in studying in this field now have more employment
options and chances as a result of this. As we all know, the globe is in constantly evolving, and India is no
exception.

In India, digital marketing has been growing for the past 4-5 years. People previously had little knowledge
about digital marketing, such as how to start and grow a YouTube channel, Google AdSense, Google
AdWords, and other related topics. People are now beginning to use the Internet and social media to grow
their businesses. The digital revolution has occurred as ISPs (Internet Service Providers) have started to
provide Internet at higher speeds at lower prices. In India, digital marketing firms and individuals have
been growing and doing their best.

Need of Digital Marketing:

Every customer-oriented service industry relies on digital marketing to help organizations optimize business
processes, achieve cost reductions, drive revenue development, and maintain a competitive edge in the
marketplace. Digital Marketing is used by businesses to advertise their products and services to a bigger
audience and to target clients based on their location or demographics.

Increased revenues, improved conversion rate, proportion of return visitors, organic traffic volumes, and
lower bounce rates are just a few of the key goals of digital marketing. Digital marketing also allows
businesses to keep a steady stream of fresh leads while lowering the expense of obtaining new clients.

Brief introduction of the organization:

Introduction of Organization:

SG Gurukul  NISM  &  Digital Marketing  Institute is one of those Best NISM & Digital Marketing Institute
and Agency in Indore which blends creativity with feasibility. Digital Marketing Courses like   Digital
Marketing Course for Business owners/Entrepreneurs , Digital Marketing Course Level 1 – 40 Days,
Digital Marketing Course Level 2 – 60 Days, Digital Marketing Course Level 3 – 90 Days & Corporate Debut

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 Program. Our Industry demanded courses make us the Best NISM & Digital Marketing Institute and Agency
in Indore.

Their offerings also include Web Development, Logo Design, Digital marketing services like SEO Services,
Paid Search (Ad words) Services, Link Building, ORM (Online Reputation Marketing), Lead Generation, Social
Media Marketing, Content Writing, Competitor analysis, Keyword Research & Planning and Email
Marketing. They embrace the power of making a difference by delivering effective results to your business.

Introduction to Department:
SG Gurukul is a digital media agency which helps other companies to grow and spread their business. Mr.
Gajendra Chaurasiya (Managing Director) manages the whole agency where as the Digital Media is led by
Ms.Sonam Hada , Digital Media Director.

Services Provided by Organization:

The major services provided by the AMPP Media and Advertising Pvt. Ltd. are:
 Advertising
 Campaigns solutions
 Digital advertising
 Lead generation
 Email Marketing
 ORM
 Digital promotion

Contact Information:
SG Gurukul; Office No. 412, Block – A Silver Mall, Near Indian Oil Petrol Pump RNT Marg, Indore
(M.P.) 452001
Contact Number - +91-9589174959,
Email - info@sggurukul.com
Website- www.sggurukul.com

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 Objectives:

 To understand the effort behind fulfilment of brands objective through campaigns.

 To make the website rich in graphics to enhance its target audience.
 To reach target customer for different brand.
 Page and Content Creation/Optimization.

 To maintain relationship with clients.

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Key takeaways and learnings:

Internship at the Organization:

My work as an intern at SG Gurukul has benefited the organization in a variety of ways. I was assigned to
observe and gather details about the companies and prepare content for the company during my first few
weeks at the organization. It helped in the understanding of the concept of Social Media Marketing as well
as learning and analyzing the working environment. I did some Facebook page management work for a few
different customers, including A2 Mobile.

The following are some of the department's activities:

 Post engagement on almost daily basis.
 Insight monitoring
 Performing On Page SEO
 Page promotion
 Managing target audience
 Content development
 Managing google ads

Tools Used:

Social Media Marketing of A2 Mobile and Lapi Fusion:

A2 Mobi & Lapi Fusion in Old Palasia, Indore is a top company in the category Mobile Phone Dealers, also
known for Mobile Phone Repair & Services-Samsung, Mobile Phone Repair & Services, Mobile Phone
Dealers-Samsung, Laptop Repair & Services, Mobile Phone Accessory Dealers and much more.
It has more various mobile phones and accessories. The orders are delivered to major cities like Bhopal,
Bombay, Delhi, Kolkata, Ahmedabad, etc.in India.
A2 mobiles and Lapi fusion has been repairing mobiles and laptops since and provide door to door service
in Indore.
A2 mobiles and Lapi fusion greatly on its Facebook and Instagram pages for marketing and promotional
activities. The marketing of A2 mobiles and Lapi fusion is mainly focused on digital media marketing, to be
precise social media marketing.

Facebook Analytics of A2 mobiles and Lapi fusion:

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Facebook Analytics allows you to understand and optimize your complete customer journey across mobile,
web, bots, offline, and more. It is a robust tool that lets marketers explore users’ interactions with advanced
goal paths and sales funnels for Facebook ads.

Overview of A2 mobiles and Lapi fusion:

Followings are the ads that were runed and managed by me. We can check all the detailed anayltics like
reach we got, impressions, CPC, etc.

Placement per platform:

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 Depending on the objective you choose when you create your campaign, your ads can appear on
Facebook, Instagram, Messenger and Audience Network. Ads Manager groups placements by
how people experience your ads across platforms. It is recommended that you choose the automatic
placements setting in Ads Manager because it allows our delivery system to make the most of your budget.

Targeting Audience:

The figure shows the targeting of audience. We can target audience by creating a custom audience
according to location, age and gender. This way we can maintain the audience size with maximum
potential reach. Audience size should neither be specific nor board. It is one of the most important tasks.

Google Analytics of Graphicart:

Google Analytics is one of the most popular digital analytics software. It is Google's free web analytics
service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable
insights that can help you to shape the success strategy of your business. The images below show the Google
Analytics tool used for the purpose of viewing real time traffic, users and bounce rates.

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Analysis of Graphicart Analytics:

Google Analytics provides an overview of the brand page of Graphicart which shows the number of users,
sessions initiated by users, session durations and bounce rates. The bounce rate shows the percentage of
users who only view the page and do not necessarily interact with the page further.\

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Keyword Research and planning:

Keyword Planning is a process for getting keyword metrics and forecasts as well as searching for new
keywords to add to campaigns. Key word research is the process of discovering which words and phrases
your target audience is using to search for websites and answers to questions on search engines.

Learnings:

 Working as an intern at the organization was a terrific experience because it gave me exposure to the
organization's real working environment. It was a fantastic opportunity to learn about the disciplines,
efforts, struggles, and morals in a real-world setting. The following are the major lessons learnt
during the internship period:
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  Learnt to work in a corporate environment
 Learnt team work and collaboration
 Accept and tackle the criticism
 Helped to enhance interpersonal skills, communication skills and professional skills
 Customers satisfaction is top priority

Conclusion:

The future of marketing is digital marketing. According to the rate of growth in India, it would be the most
potent medium of communication for every brand within 5 to 10 years. The right initiative from the brand
might help it stand out on social media and build out a place for itself.
Throughout the internship, I did my best to learn from a professional point of view and put what I learned
into practice. I applied theoretical information gained earlier in my educational career as well as what I
learned during the internship programmes. I attempted to cover the overall conclusions of the internship
term in this report, as well as the knowledge gained to the extent feasible. I was given the opportunity to
learn a lot about social media marketing. During the internship, I have discovered that social media
marketing is a broad sector that may be pursued as a career. During the internship, I gained a practical
understanding of the interaction between SMM and Designing
In conclusion, my internship at SG Gurukul was a fantastic opportunity for me to get exposure to the
professional world while also assisting me in the implementation of my knowledge. It was quite good to
me in terms of learning a lot and what works in the real world.

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References:

Facebook Analytics. (2019, September 15). Retrieved from www.socialmediaexaminer.com.

Facebook Analytics. (2019, September 15). Retrieved from www.socialmediaexaminer.com:

https://www.socialmediaexaminer.com/facebook-analytics-how-to-get-started/

Google Analytics. (2019, September). Retrieved from medium.com: https://medium.com/@dineshsem/10-

good-reasons-why-you-should-use-google-analytics-699f10194834

Organic vs Paid Search. (2019, September). Retrieved from offers.hubspot.com:

https://offers.hubspot.com/organic-vs-paid-search

Search Traffic Sources. (2019, September). Retrieved from www.smartbugmedia.com:

https://www.smartbugmedia.com/blog/what-is-the-difference-between-direct-and-organic-search-
traffic-sources

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