Bachelor Of Business Administration

E-BUSINESS AND DIGITAL MARKETING by Pr. EL FETHOUNI YASMINA

Group III

The Moroccan

Figs and Olives handmade Soap

Before we start to analysing our product. Please, let us make a small introduction. All
of the people can assume that all soaps are created equal in order to remove dirt and sweat
from the person’s body, but we can assure that our handmade figs and olives soap is totally
different from the others, because of it is free from any harmful ingredient chemical and it
leaves the skin or the body feeling clean and refreshed. So, this type of soap might be better
for choosing because it contains gentle ingredients and leaves the skin not only refreshed,
but also healthier. All of us has been known that these two kinds of fruits figs and olives
have a lot of benefits to the body furthermore they have been assigned in the holy Quran.
Surat altin (The fig).

In the name of Allah, the Entirely Merciful, the Especially Merciful.

By the fig and the olive ˹of Jerusalem˺, and Mount Sinai, and this secure city ˹of Mecca˺!1.
Indeed, we created humans in the best form.

‫يم‬
ِ ‫الر ِح‬
‫الرحْ َم ِن ه‬
‫َّللا ه‬
ِ ‫س ِم ه‬
ْ ِ‫ب‬
‫سانَ فِي‬ ِ ْ ‫) لَقَ ْد َخلَ ْقنَا‬3( ‫ين‬
َ ‫اْل ْن‬ ِ ‫) َو َهذَا ْالبَلَ ِد ْاْل َ ِم‬2( َ‫ور ِسينِين‬ ِ ‫ط‬ ُ ‫) َو‬1( ‫ون‬ ِ ُ ‫الز ْيت‬
َّ ‫ين َو‬ ِ ِّ ِ‫َوالت‬
‫ت فَ َل ُه ْم‬
ِ ‫صا ِل َحا‬َّ ‫ع ِملُوا ال‬ َ ‫) ِإ ََّّل الَّذِينَ آ َمنُوا َو‬5( َ‫سا ِفلِين‬
َ ‫) ث ُ َّم َر َد ْدنَاهُ أ َ ْسفَ َل‬4( ‫س ِن ت َ ْق ِو ٍيم‬
َ ْ‫أَح‬
(8) َ‫َّللاُ بِأَحْ ك َِم ْال َحا ِك ِمين‬ َ ‫) أَلَي‬7( ‫ِّين‬
َّ ‫ْس‬ ِ ‫) فَ َما يُ َك ِذِّبُكَ بَ ْع ُد بِال ِد‬6( ‫ون‬ َ ‫أَجْ ٌر‬
ٍ ُ‫غي ُْر َم ْمن‬

To explain this Ayah. We see that ALLAH swore by both the figs and the olives
owing to them being complete benefits value for human beings
Bachelor Of Business Administration
E-BUSINESS AND DIGITAL MARKETING by Pr. EL FETHOUNI YASMINA
Group III

PESTEL analysis: The Moroccan Figs and Olives handmade Soap

PESTEL Factors Details

Taxes policy Need to know the main taxes applied in the country like
corporate income taxes, and value add taxes
political Exportation and Import According to this present situation. It can sure that the
regulations export and import restriction will be increased in the
future years
Respecting labour law and standards in order to earn a
Labour law good reputation. Working hours, wages, organising,
employees safety, insurance of employees, Working
conditions
Propensity of people to Consumers are becoming more conscious in taking care
spend about their health
Demand and supply Need to know the impacts of purchasing power of the
models consumers and bring about a change in the forces of
demand and supply in the economy
Economical Understand preferences of Investing in researches and surveys to make a database
consumers about the present and potential customers
Wage rates Disposable income is increasing

Target young people and Women and young people are more conscious of their
women skin health and texture along with the beauty part of it
Social Lifestyles The people who are more sensitive about their skin and
are into buying soaps carefully and selectively as per its
benefits.
Health consciousness Increased awareness about benefits of fig soaps

Lifestyle Develop a product of a fresh bright colour and a calm

fragrance to assure consumers of its herbal properties
Online Marketing Use a strategy of online marketing to reach a huge
customer all over the world. This strategy will help the
company to increase its customer
Technological Advertising on social media Use social media to increase the popularity.

Creating a website One of the fine using of the technology is to create an

online website to sell the products around the world
Waste management No chemical composition will be used so wastes will not
harmful to the environment thus we recycling the wastes
and producing as other products
Environmental Laws regulating The product free from any ingredients chemical so the
and environmental policies manufacturing process will be totally eco-friendly to the
environment
Licenses and permits Obtaining licenses and permits required from the ministry
required to operate of health in order to manufacture process
Legal Health and safety laws Respecting all the legal norms and standards of the world
health organisation
Copyright laws The company needs to follow usage copyright laws.
Which means protects the company’s rights for original
products.
Bachelor Of Business Administration
E-BUSINESS AND DIGITAL MARKETING by Pr. EL FETHOUNI YASMINA
Group III

Defining the target market:

In general, the market for soap products is highly competitive because of most of
companies present a range of diverse soap products; so, most of customers tend to pay
attention to the ingredients of this soap and benefits that it may contain.

Frankly, Figs and Olives handmade soap is a new product in the market but it is
expected to do better than the existing products. Besides this the product is natural and
chemical free. Nowadays the demand for like this product is in high because it improves
the health’s consumers and reduce the illnesses of skin. Thus, before we target the
market. We need to put an essential question: Who buys handmade soap?
. To answer this crucial question, we have to segment the market into different
customers and to try to understand the needs of customers and therefore their
motivations for buying handmade soap. the following process showing the market
segments:

1. People who are looking for natural soap. The reason is the soap handmakers are usually
using organic or natural ingredients and avoiding chemical components.
2. People who are looking for an artisanal product. Most of customers are always looking for
a soap that is with high-quality ingredients and craftsmanship. So, they tend to view a
handmade soap as an environmentally-friendly.
3. People with sensitive skin or allergies. Many people have sensitive skin or suffer from
allergies, and they are always on the lookout for natural skin care products that will not
irritate their skin.
4. People who want to avoid certain chemical components. Some people want to avoid
certain chemicals for health reasons, while others are concerned about the environmental
impact of these chemicals.
Bachelor Of Business Administration
E-BUSINESS AND DIGITAL MARKETING by Pr. EL FETHOUNI YASMINA
Group III

Keyword research:

In order to be close to the customer on an online database we chose a specific

brand name which is (Moroccan Figs and Olives Handmade Soap).

1. Market segment keywords: Handmade soap

2. Customer-defining keywords: Sensitive skin soap

3. Product-defining keywords: Handmade soap components

4. Product keywords: Figive soap

5. Long-tail keywords: Sensitive handmade soap

6. Short-tail keywords: Sensitive soap

7. Locational keywords: Moroccan soap

8. Navigational keywords: Moroccan handmade soap

9. Transactional keywords: Buy Moroccan handmade soap