Weighting: 40%

Due Date﹕ Final Lesson

Assessment Task
Group Project

Description of Assessment Task

Students are required to select a fashion or lifestyle brand. A new pop-up store of the selected
brand is going to be setup. Students are going to create a proposal for the design idea and
production drawing. The proposal is presented in the final lesson. The proposal should be
submitted and presented in format of PDF.

Requirements
 The proposal should show the proposed design of a pop-up store and details with using
professional visual merchandising 2D and 3D drawing technique including:
• Cover
• Theme
• Mood
• Color and material
• Research
• Brand
• Product introduction
• 3D drawing of the pop store in different perspectives
• Traffic flow
• Product presentation
• Fixture arrangement
• Product grouping
• Floor plan
 FIVE furniture detail and production drawing

Format
20 minutes presentation and a PDF file

1
Marking Criteria
• Application of visual merchandising theory 30%
• Creativity 20%
• 2D and 3D drawing technique 30%
• Research 20%