Key Matrix for Ad Campaign:

1. Post Engagement
2. Reach
3. Impression
4. Cost Per Result
5. Amount Spend
6. CPM
7. Clicks
8. ROAS (If it is a conversion Ad)

Details:
1. Post Engagement: Engagement rate is an indicator of how engaged the users who
saw the content.
2. Reach: To how many people a content reached.
3. Impression: Impressions are the number of times your content is displayed, no
matter if it was clicked or not.
4. Cost Per Result: Facebook's cost per result metric breaks down the amount spent
per impression/conversion or other metric that formed the basis or objective of a
campaign.
5. Amount Spend: Total number of moneys spend for the campaign.
6. CPM: It means "cost per 1,000 impressions." It measures how much you spend to get
your ad in front of people.
7. Clicks: The number of clicks done on the link given on the post CTA.
8. ROAS: ROAS is simply the total revenue generated from your Facebook ads (your
return) divided by your total ad spend. ... You can track your ROAS down to the
penny by measuring how much you put in (ad spend) and how much you get out
(new revenue). It is only calculated for Conversion Ads.