A PROJECT REPORT

ON

INVESTMENT OPTIONS IN LIFE INSURANCE

BY SHARMA NANDKISHORE PRAVIN PATEL

TATA AIG Insurance Company Limited Summer Internship Project (Batch of 2011)
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PROJECT TITLE

INVESTMENT OPTIONS IN LIFE INSURANCE

A report submitted in partial fulfillment of the requirements of MBA program

COMPANY GUIDE Mr. RAVI SHARMA BDM MBA

FACULTY GUIDE Prof. APOORVA RAVAL SWAMI VIVEKANAND COLLEGE

SUBMITTED BY :SHARMA NANDKISHORE PRAVIN PATEL

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CERTIFICATE

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Declaration

I hereby declare that this report on INVESTMENT OPTIONS IN LIFE INSURANCE has been written and prepared by me during the academic year 2011-2012.This project was done under the guidance and supervision of Prof. , Faculty of SWAMI VIVEKANAND MBA COLLEGE and Mr. RAVI PATEL, Branch Manager TATA AIG Life Insurance Company Ltd., AHMEDABAD in partial fulfillment of the requirement for the Master Of Business Administration Degree I also declare that this project is the result of my own effort and has not been submitted to any other institution for the award of any Degree or Diploma.

Place: AHMEDABAD SHARMA NANDKISHORE

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ACKLOWLEDGEMENT

It is said, The most important single word is we and the zero important single word is I .This true even in today s modern era. It is absolutely impossible for a single individual to complete the assigned job without help and assistance from others. It is my greatest pleasure to acknowledge sincere gratitude towards Mr.RAVI SHARMA(BISINESS DEVELOPMENT OFFICER) Tata Aig Life Insurance Company Ltd. AHMEDABAD, for the completion of the project work. I would also like to acknowledge to my sincere gratitude to the Head of the Department of my institute Mr. Apoorva Raval and my project guide for helping me in this project work. I am thankful to all of my friends and batch mates for their help in completing this project work. Finally, I am thankful to my entire family members for their great support and encouragement.

SHARMA NANDKISHORE (MBA-III Sem)

PREFACE

For management career, it is important to develop managerial skills. In order to achieve positive and concrete results, along with theoretical concepts, the exposure of real life situation existing in corporate world is very much needed. To fulfill this need, this practical training is required. I took training in in TATA AIG Life Insurance company located in Ahmedabad . It was my fortune to get training in a very healthy atmosphere. I got ample opportunity to view the overall working of the insurance market This report is the result of my 45 days of summer training in TATA AIGLIFE INSURANCES COMPANY , as a part of M.B.A. The subject of my report is-.INVESTMENT OPTIONS IN LIFE INSURANCE

Executive Summary

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The objective of the project was to do Investment Options in Life Insurance for Tata AIG Life Insurance for that we have to understand the customer needs, Income, constraints, response and emotions so that they can contribute their time for becoming Life advisors for the company. The objective of this study was to analyze consumer satisfaction of mechanical splicing in Ahmedabad city with respect to the performance, sales effort and sales service.

As the company was new and it was yet to be marketed to a large number of customers, it was essential to know the feedback of customers in order to formulate effective marketing and sales strategies in future and improve the quality of service to achieve better consumer satisfaction. The site visits and companying made us possible to measure the satisfaction of consumer by identifying the attributes, which gave consumer-varying degrees of satisfaction. Questionnaire based on company format so e attributes like requirement of customer and sales services offered by company were identified as critical (motivational) factors for providing satisfaction to consumers, while other factors like excisable deposit center, premium collocation was time to time and also intimation regaining before the collocation of premium. But absence of such hygienic factors definitely results in a dissatisfied consumer.

These hygienic factors could result in selling but their absence can certainly unseal the product offering. For this a questionnaire was prepared which gave a vague idea about the people who were really interested and wanted to know about various new opportunities in the insurance sector. Go through questionnaire in different different area and people in the ajmer city. The study was undertaken for Ahmedabd region during two months. The researchers were given first 15 days for collection of data and scanning the data. The questionnaire contains various aspects like there. Address, their present age, profession, number of dependents, Goals and also planning for old age (Retirement) etc. The second part of the study that consists of 40 days contains scanning the questionnaire and taking appointments. After that usually meeting the persons and tell them about the company. Most important part is analyzing the information

CONTENTS
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S.NO.

1. 2. 3. 4. 5. 6. 7.

Topic Title of the project Certificate Declaration Acknowledgement Preface Executive summery INTRODUCTION

CHAPTER 1-Synopsis CHAPTER 2-Introduction CHAPTER 3- TATA AIG Marketing Strategy CHAPTER 4- TALIC

Page No.

8.

Investment options in life insurance Assure golden years plan Mahalife Gold Plan Raksha IA-Maximizer Gyankosh
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9. 10. 11. 12. 13. 14.

findings Suggestions/Recommendation Conclusion Bibliography webography annexure

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