1

Table 4.2.1-2: External Factor Analysis Summary (EFAS)

External Strategic Weighted
Weight Rating Comments
Factors Score
Opportunities
Government has
declared as an
O1 0.20 4.2 0.84 Should pay more attention
emerging thrust sector
for export
Increasing domestic Keep consistency in
O2 0.15 5 0.75
Demand providing quality
Growing internet user
O3 0.05 3 0.15 Will take time
and online shopping

Threats
Strong local
T1 0.15 4 0.60 Well positioned
competition
Excessive Business Should pay attention for
T2 0.20 3.5 0.70
Operation Costs minimizing cost
T3 Non-Brand Preference 0.17 3.8 0.65 Should increase awareness
New product
T4 0.08 1.5 0.12 Questionable
advances
Total Scores 1 3.81
 Table 4.2.1-3: Strategic Factor Analysis Summary (SFAS)

1 2 3 4 Duration 5 6
Important
Weighted 1yr. 1-3 3
Strategic Weight Rating Comments
Score < yrs. yrs.≥
Factors
Experienced
Know
S1 top 0.12 4.5 0.54 ×
appliances
management
Strong
Dedicated
S2 backward 0.1 4.2 0.42 ×
Factories
integration
Scarcity of
Add steel
W2 Local Raw 0.09 3 0.27 × ×
category
Materials
Less working
W3 0.1 4 0.4 × × Invest now
space
Government
has declared as
Should pay more
O1 an emerging 0.16 4.2 0.672 × attention
thrust sector for
export
Increasing Keep consistency
O2 domestic 0.15 5 0.75 × in providing
Demand quality
Excessive
Should pay
Business
T2 0.2 3.5 0.7 × attention for
Operation minimizing cost
Costs
Non-Brand Should increase
T3 0.08 3.8 0.304 × ×
Preference awareness
Total Scores 1.00 4.056