A REPORT ON MARKETING OF THE PRODUCT:

Prepared by: Shaikh Asif Ilahi Roll No: 91 Class: FYB.com Div: E Submission Date: 14 February 2011
th

Table of Contents
INTR CTION OF PRODUCT ....................................................... 3 DIFFERENT VARIETIES OF CADBURY DAIRY ILK .................. 4 PRICING .......................................................................................... 4 PRODUCT SPECIFICATIONS ......................................................... 5 PACKAGING ................................................................................... 6 BRAND ENDORSE ENTS .............................................................. 7 SALES IN PERCENTAGE .............................................................. 8 CONSUMPTION ................................................................................ 8 CONCLUSION ................................................................................... 9 BIBLIOGRAPHY ............................................................................. 9

INTRODUCTION OF PRODUCT
 CADBURY DAIRYMILK  BY CADBURY  REF K10105

 DELICIOUSLY NUTRITIOUS, CHOCOLATY.

Type Country Introduced Related Brands Markets

Confectionery United Kingdom 1905 Cadbury products Worldwide

DIFFERENT VARIETIES OF CADBURY DAIRYMILK

In
y y y y y y y

Cadbury Dairy Milk Cadbury Dairy Milk Crackle Cadbury Dairy Milk Roasted Almond Cadbury Dairy Milk Fruit and Nut Cadbury Dairy Milk Shots Cadbury Dairy Milk Silk Cadbury Dairy Milk Eclairs

PRICING
WEIGHT (gm) 10.5 DAIRYMILK 22 40 42 CRACKLE 95 80 FRUIT & NUT 165 5 10 20 25 50 55 90 PRICE

PRODUCT PECIFICATION

Legal Description: Milk Chocolate Ingredients:

 Full Cream Milk  Sugar, Cocoa Mass  Cocoa Butter  Milk Solids  Vegetable Fat  Emulsifiers (Soya Lecithin, 476)

Flavours:
y May contain traces of Nuts. y Milk Chocolate contains Cocoa Solids 26% y Milk Solids 28%

SUGAR COCOA MASS COCOA BUTTER

EMULSIFIERS

VEGETABLE FAT

CREAM
5

PACKAGING

ALUMINIUM FOIL PAPER COVER PLASTIC COVER

The fine purple and gold packaging portrays the rich and creamy taste of Cadbury chocolate. The smooth and sophisticated eating experience of Indias most loved chocolate brand is creatively conveyed in the new international pack with the gold Cadbury logo.  Protect the product from physical damage or deterioration.  Display the product good graphic design and shape is important.  Attracting customers.  Improved efficiency.

BRAND ENDOR EMENT

SALES IN PERCENTAGE
STATISTICAL DATA
S A L % E A S G E I N

10 62
5 6

43

0
1998-2003 2004-2007 2008-2011 YEAR

 The strength of our brands and market positions;  The increased investment we have made in innovation, marketing and sales.  Due to competitors the demand of cadbury dairy milk is affected. If the price of competitors rises the demand for cadbury dairy milk also rises & with fall in price of competitors the demand of cadbury dairy milk falls.

CONSUMPTION
CONSUMPTION IN PERCENTAGE
16 70 CHILD YOUNGSTERS ADULTS

43

In the middle and higher income groups, 70 per cent of children, 43 percent of young adults and 16 per cent of adults consume Cadbury Dairymilk.

CONCLUSION
 At Cadbury Dairymilks core purpose is "Workin together to create brands people love".  The core purpose captures the spirit of what they are trying to achieve as a business.  They collaborate and work as teams to convert products into brands.  Performance CDM are passionate about winning. They compete in a tough but fair way.  They are ambitious, hardworking and make the most of their abilities.  They are prepared to take risks and act with speed.  Collaborate and work as teams to convert products into brands.  Corporate Social Responsibility (CSR) is at the heart of our success.  At Cadbury India we have always believed that good values and good business go hand in hand.

BIBLIOGRAPHY
www.cadburyindia.com www.scribd.com www.google.com