From Idea to

Startup
This is where your
presentation begins.
Value profile

To create a team and keep everyone on the

same page and moving in the same direction,
you need to communicate a vision and fully
understand it.
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Colabration
Value Profile
It invention of two scholars at a French business school
INSEAD called W Chan Kim and Renee Mauborgne. And
they've written wonderful articles and books, shown us
how to do value profiles. Their book, Blue Ocean Strategy
2005, has been a best seller and makes a wonderful point
that the best way to build a competitive strategy, to
compete with your competitors is not to compete with
them, but to make them irrelevant
Platform
A platform is a collection of assets, and assets are the foundation, the
backbone that creates value in a business that creates products and
services.
Alibaba, whose platform is based on shared components, is also an
example of a platform. Alibaba is a Chinese company founded by Jack
Ma. As one of the world's largest websites, Alibaba conducts
business-to-business and consumer-to-consumer marketing via his
e-commerce.
 Learning
organizations
Those who learned to collaborate and improvise most effectively
won.
organizations that learn faster survive. Organizations that do not learn
will perish.
We are subject to intense global competition, which also demands
that we learn quickly.
Learning Curve

A learning curve is a graph showing the relationship between the

number of units you have provided or produced, resold or delivered
over time, cumulatively, usually from the first one to the last one And
the cost of delivering, making that product, selling it, the unit cost,
cost per unit.
Tracking the money

How would you like to track the money going in and out of your
business?
In a startup, the cash flow statement is paramount.
A balance sheet is a snapshot at a specific point in time, often
December 31st at the end of the year, and first shows a company's
assets. what are your assets? what do you own And what are the
company's responsibilities? What do you owe (equity)?
 Real Options
A 'real option' is defined as:

The right to expand an initial investment or exploit an opportunity arising from it

future losses
By creating opportunities to bail out of a failing business idea:
You 'truncate' (cut off) high potential

The four types of real options are:

Option to delay; to abadon; to expand; to exploit a new opportunity
Risk Analysis

We need to represent reality Generally knowledgeable and very

experienced investors want to know that we are aware of all
possible risks, all possible bad things. I'm here.
we would like to see someone willing to handle these things
How to analyze the risk?

Lists the different kinds of risks, operations, what you do in order to produce the
value, technology, legal, patents, intellectual property, competitors, regulatory, the
market place.
Try to estimate the bad things that can happen, maybe using some scenario analysis,
tell little stories about what could go wrong.
When you examine a risky situation, treat it like a coin, look at it from different
angles, re-frame it in order to avoid the psychological bias and avoid being
manipulated by people who are trying to manipulate our perception, either
increasing our risk perception, or in many cases diminishing it.
Designing the Business

What are the four principles of design thinking?

Human rule; ambiguity rule; re-design rule; tangibility rule

First and foremost, the business plan is aimed at:

You yourself, the entrepreneur

The 5 key elements of a good business plan are:

The need; the product; unique features; future developments; the market
THE END