1.

A suggestive Brand Name – Toddlers Healthy Eat // Impossible Kids // Patlu se Motu

2. How many recipes should she have in her Product range  -

a. Stage 1: (Keeping in mind for less than 6 months) Single-ingredients with light consistency- 2
– 3 varieties
b. Stage 2: Multiple-ingredient purees with a thicker consistency (6 months above ) – 3-4
varieties
c. Stage 3: Blended foods with chunks or soft finger foods (9 months above ) – 5 – 6 varieties

Contents to keep in mind

What to give
Potatoes, bread, rice, pasta and other starchy carbohydrates
Fruit and vegetables
Beans, pulses, fish, eggs and other proteins
Dairy and alternatives
Snacks and drinks
Salt
Sugar
Balanced diet for children

3. Key principles Ms. Marak should bear in mind for her direct-to-consumer business venture –
a. The research should be done properly in the market with the competition and the quality
b. Expansion should be done with care like with smaller markets and then expanding to bigger
one’s
c. What children eat and drink during their early years can affect their health for many years to
come. General eating habits are formed in the first few years of life, so it is important that
the business model should encourage children to eat nutritious food .

4. Key Social Media Brand Building steps to ensure her Brand of toddler food is successful.
a. The brand is defined by a customer’s overall perception of your business Organize your
business based on this promise
b. a successful brand has to be consistent in communication and experience.
c. Positive image + standing out = brand success.
Stage 1 - Brand Strategy will map out how you are different, trustworthy, memorable, and
likable by your ideal customer.
Stage 2 - Brand Identity is the way that you convey this to the public with visuals, messaging,
and experience.
Stage 3 - Brand Marketing is the way that businesses or organizations highlight and bring
awareness to products or services .

Brand Image amplification can be done by

 SEO & Content Marketing

 Email Marketing

 Paid Advertising (PPC)

 User Experience (i.e. your website)