Project Proposal

PR Campaign for Pak News HD

Executive Summary

Pak News HD is an emerging web channel with a young and energetic team keen
to know the truth and share it with the audience with responsibility as our slogan is
“Pak Hai Har Khabar”. Pak News HD soon will be part of mainstream media and
we build a family of young journalists to influence the field of journalism in
Pakistan.

Proposal
The PR campaign will be focused on image building, and hiring new and energetic
faces through:
 Interactive sessions
We will arrange different interactive sessions between media students and
prominent figures in the media industry through our platform.

 Seminars
Pak News HD will arrange Seminars in prominent universities for media
students in which well-known journalists will speak on career opportunities
in the media field and skill building along with degrees. Pak News HD will
encourage students to participate in the organizing team, certificates will be
distributed to the student participants.

 Advertising
 Flayers and broachers will be distributed in different universities to encourage
the students to join Pak News HD.

Audience
As a web channel, our audience is vast but for this PR campaign, we will only
target university students.

Strength
 Young and energetic team.
 Latest equipment.
 Equal opportunity for all.

Weaknesses
 Giant competitors.
 Fewer resources as compared to the competitors.

Goals
 To build a family of young journalists to influence the field of journalism
in Pakistan.

 To combat the anti-Pakistan narrative of hostile media groups.

 Build and implement an aggressive PR strategy to capture market share

and increase Pak News HD visibility.
Objectives

 To screen public opinion to the public.

 To make the audience authority of content creation.

 To broadcast till the judgment.