Adeen Asif

BSMS 6B
1915130
In class reflection of course Theories of visual culture by Sir Shahjahan Saleem
Q4) In what ways is the fetishism of commodities similar to religion according to Marx?

A4) According to Marx a commodity is and object which is made as a basic need or want and
fetishism is obsession with a certain object such as in today’s world people have for Property, any
kind of materialistic things given value equal to money is commodity fetishism.

Marx said that fetishism is "the religion of sensuous appetites", and that the fantasy of the appetites
tricks the fetish worshipper into believing that an inanimate object will yield its natural character to
gratify the desires of the worshipper. Therefore, the crude appetite of the fetish worshipper smashes
the fetish when it ceases to be of service. The Religious world is nevertheless the reflex of this
present reality. What's more, for a general public in light of the creation of Wares, in which the
makers overall go into social relations with each other by treating.

Their items as products and values, by which they decrease their singular private work to the
Standard of homogeneous human work - The mixed up view that the worth of a ware is inborn and
the comparing inability to see the value in the speculation of work that went into its creation. Karl
Marx made this term, getting the thought of the fixation from humanities, where it alludes to a
consecrated or representative item that as indicated by its admirers has extraordinary power. For
instance, in specific native societies in Australia it is accepted that a ' doctor’s specialist' can point a
bone at an individual and in this way achieve their demise such a bone is an obsession. Items are
interests in this equivalent sense in light of the fact that by influence of our confidence in them we
make a dark order of significant worth that rates a precious stone over new water (to utilize Adam
Smith's renowned model from The Wealth of Nations (1776), notwithstanding the way that the jewel
fills next to zero need. By a similar token, likewise with the witch specialist's bone, it isn't obvious to
individuals who trust in items why they ought to have confidence in them, nor how they came to
involve the position they buy and by appreciate. Precious stones may be important in light of the fact
that they are interesting, yet that doesn't without help from anyone else make sense of why society
ought to decide to value them so exceptionally. Not exclusively are there correspondingly interesting
things that could have been jumped all over, there is no great explanation for why extraordinariness
itself ought to issue however much it does. Product fetishism can likewise be perceived regarding
social relations: neither the maker nor the customer of a ware has an essential or full connection with
the other. The fetishism of the item safeguards us from alienation. One can view in free enterprise a
religion, in other words, private enterprise basically fulfills similar concerns, pain, and uneasiness
previously replied by alleged religion.