Final-Term Project Brand Management

Choose a Brand and explain Brand Management Process through following concepts:

1. Explain how your brand is distinguished from five core product levels?
2. Differentiate your brand through product category structure.
3. Explain how your brand has established customer base brand equity? You are
requested to discuss brand differentiation and brand knowledge components in detail.
4. Explain the process of Brand positioning in detail and discuss how your brand has
established positioning through target market, frame of references, point of parity and
point of differentiation.
5. Explain how your brand has established Brand Resonance among customers?
6. Explain how your band has targeted customers through personality traits?
7. Explain strategies that you have taken to establish intense kind of loyalty against your
brand e.g. Behavioural Loyalty, Attitudinal Loyalty, Sense of Community and Active
engagement
8. Explain where your brand stands in terms of value creation. Try to explain brand
value through value stage model.

Submission Date: Students are requested to submit their write-up till ------
Presentation: Presentation session will start from -------- to onward.

Further Guideline:
1. The length of your write-up should be between 10-15 office word pages including
title page with 1.5 Spacing.
2. Once you complete this assignment submit hard copy to your CR/GR.
3. Selected Brand should not be same, however in rare cases if Brand is similar then
content should be different.
4. Students are requested to complete this assignment individually.
5.
Breakup of Marks:
Write up: 15 Marks
Presentation: 5 Marks
Thanks!