Marketing Strategies

Ms. Jing Malayaw

What we'll discuss
Meaning of Marketing Strategy
Types of Marketing Plan
6 Tools of Direct Marketing
5 P's of Marketing
 A marketing strategy is a long-
term plan for achieving a
company's goals by understanding
the needs of customers and
creating a distinct and sustainable
competitive advantage.
Marketing Strategy
Types of MarketingPlan
Top - down - the focus is on
breaking the bigger problem into
smaller one and then repeat the
process with each problem
Types of MarketingPlan
Buttom - up - the focus is on
identifying and resolving smallest
problems and then integrating
them together to solve the bigger
problem
Types of MarketingPlan
Integrated - a strategy for
delivering a unified message across
all the marketing channels your
brand uses
Tools of Direct Marketing
Text messaging.
Catalogs.
Brochures.
Postcards.
Flyers.
Coupons.
Online display ads.
Phone calls.

 5 P's of Marketing
Product
Promotion
Place
People
Price
 Conclusion
Marketing and marketing strategies have their own
significance when any firm plans a product or service. In
the end, organizations should always think in such a way
that a customer doesn't buy just a product he buys a brand
with certain trust. They are not just going to consume it
but the product will be adding some value to their life. That
can also become an integral part of their life. Strategies
can be made to market a product but the customer is
going to see it as a solution for their problem.
Thank You for
listening!