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Market Attractiveness
MA = O / O+T
MA= 58 / 58+45
MA=58 / 103
MA=0,56
Market Position
MP = S / S +W
MP= 69 / 69+29
MP= 69 / 98
MP= 0,7
Probability of Strategic Success (PSS)
PSS = MA + MP /2
PSS= 0,56 + 0,7/2
PSS= 0,56 + 0,35
PSS= 0,91