Professional Documents
Culture Documents
Zil Doc Template
Zil Doc Template
YouTube Ads:
On this platform there are two vertices of metrics that we take into account when
defining a campaign as successful:
Performance metrics: These metrics are taken across the platform: views, cost per
views, and CPM.
Engagement metrics: These are manually pulled and the platform does not have
a metric for this. These metrics give us the parameter of the true quality of the
people who are playing the video: number of likes, comments and subscribers.
RESULTS
1,649 views 148 likes 82 comments 10,576 views 1,108 likes 116 comments
Video: Sam J, Malave - Que Más Da
RESULTS
14,548 views 527 likes 80 comments 22,072 views 919 likes 80 comments
Facebook Ads:
In this measurement platform the results contain much more traceability. The
goal is to get the CPA (cost per new follower) as low as possible, with a maximum
benchmark of 0.15 usd.
All the data is extracted from the same platform and the number of followers and
costs per followers are done through manual control in spotify.