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Hi, View Maniac

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YouTube Ads:

On this platform there are two vertices of metrics that we take into account when
defining a campaign as successful:

Performance metrics: These metrics are taken across the platform: views, cost per
views, and CPM.

Engagement metrics: These are manually pulled and the platform does not have
a metric for this. These metrics give us the parameter of the true quality of the
people who are playing the video: number of likes, comments and subscribers.

Example - results for the first week of October 2022:


Video: Sam J - KIA

RESULTS

VIEW BASED BASED LIKES BASED CURRENT CURRENT CURRENT


COMMENTS VIEWS LIKES COMMENTS

1,649 views 148 likes 82 comments 10,576 views 1,108 likes 116 comments
Video: Sam J, Malave - Que Más Da

RESULTS

VIEW BASED BASED LIKES BASED CURRENT CURRENT CURRENT


COMMENTS VIEWS LIKES COMMENTS

14,548 views 527 likes 80 comments 22,072 views 919 likes 80 comments

Facebook Ads:

In this measurement platform the results contain much more traceability. The
goal is to get the CPA (cost per new follower) as low as possible, with a maximum
benchmark of 0.15 usd.

All the data is extracted from the same platform and the number of followers and
costs per followers are done through manual control in spotify.

Here are some of our results:

Campaing “Oceanify NEW | Indie Rock Hits”


Campaing “Litsy”

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