UNIVERSITI UTARA MALAYSIA

FIRST SEMESTER SESSION 2022/2023

A221 BPME 1013

INTRODUCTION TO ENTREPRENEURSHIP

ASSIGNMENT 1
BUSINESS PLAN & BUSINESS MODEL CANVAS

ASSIGNMENT 1: BUSINESS PLAN & BUSINESS MODEL CANVAS

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 MARKS: 20%

Objective of Assignment

The main objective of this assignment is to enable student to understand

importance and function of business plan. Upon completion of this
assignment, students able to identify, describe and analyse a business
opportunity and/or a business already under way, examining its technical,
economic and financial feasibility. In addition, business plan can be used
as tool to introduce business to business stakeholders such as banks,
investors, institutions, public bodies or any other agent involved especially
to when seek financial assistance.

Task Outline

Students are required to prepare business plan based on the given format.
You may refer to some available business plan guideline and template.

1. Executive Summary
 A quick introduction into the main topics
 Short overview of your enterprise
 provides the investor with the core statements and conclusions of
your enterprise strategy and success factors

2. About your business

 Introduction of your business

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  Product/Services
 Current status
 Funding sought

3. Market Planning
 Target Market Selection
 Target Market Size and Trends
 Sales Promotion Mix and Strategies
 Pricing strategy
 Product strategy
 Any relevant information for market planning

4. Management and organizational Plan

 Organizational structure
 Management Team

5. Operational Plan
 Operational expenditure
 Operation flowchart

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  Relevant operation matters

6. Financial Plan
 Source of fund
 Business start-up budget
 Profit and lost, Cash flow and balance sheet (for 12 weeks)

7. Business Model Canvas (Refer https://www.strategyzer.com/-

30 days trial for design template)

8. Conclusion

9. Appendix – documents, drawings, illustration, brochures and so on

(if applicable)

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Instructions

The written assignment is to be prepared on a group basis (8-10 members in a

group). It is expected the content of the written assignment will reflect group’s
thoughts and analysis rather than the work of others.

The selection of the group’s members MUST be from within the same group that
the students attend. After the formation of groups, each GROUP LEADER shall
submit the names of the group members to their respective lecturer.

Each group must submit a Complete Business Plan by Week 12 (exclude

mid-term break). Group assignment guidelines/specifications are given below.

Students are required to write in their OWN WORDS and Cite References in
their group assignments. Failure to do so may result in either the project paper
be rejected or failed or heavily penalized.

Group Assignment Specification:

 The project should be neatly typed in Font 11 Arial with 1.5 spacing on A4
size papers.
 Students are expected type page number, course code and course name in
every page.
 Students may prepare report either in Malay or English.
 Students are expected to use APA referencing style for their assignment.
 Cover page should include name of university, college, subject name and
code, coursework title, name of student and student matrix number, group
name, name of lecturer, and date of submission.
 The assignment should not exceed 25 pages excluding table of contents,
appendices, cover page, marking scheme and references.

The assignment should include the following:

1. Cover Page
2. Entrepreneurial Skills Rubric for group assignment (Appendix I)
3. Table of content
4. The report (Business Plan)
5. Appendix
6. References: Students are advised to incorporate American Psychological
Association (APA) mode of referencing.

All pages in the written report should be numbered except for the cover page,
Table of Contents and references. A copy of the marking scheme (Appendix I)
must be attached immediately after the cover page of the assignment.

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Late Submission Penalty Clause

Deadline for submission of assessment item(s) is to be strictly adhered to. No

extension of time will be allowed except in extenuating circumstances, e.g.
medical reasons. Students who wish to apply for extension of time for submission
of assessment item(s) after the due date shall put in writing the request together
with validated documentary evidence to support the application to his/her class
lecturer. The lecturer may consider and grant such extension of due date for the
assessment item(s) based on the reason(s) provided.

Any assessment item required by the Coursework Assessment which is

submitted after the due date, without an approved extension, will be penalized. A
penalty of 10% reduction of the maximum mark applicable to the assessment
item(s) will be levied for each day of late submission. Weekends and Public
Holidays are counted as one (1) day late. Assessment item(s) submitted more
than seven (7) days after the due date will be awarded with zero (0) marks.  

Plagiarism

Plagiarism is defined as the submission or presentation of work, in any form,

which is not one's own, without acknowledgment of the sources. If a student
obtains information or ideas from an outside source, that source must be
acknowledged. Another rule to follow is that any direct quotation must be placed
in quotation marks and the source immediately cited.

Plagiarism is also defined as copy of all or part of the work of other student(s) of
current or previous batch of this University or another higher learning institution.

The University's degree and other academic awards are given in recognition of
the candidate's personal achievement. Plagiarism is therefore considered as an
act of academic fraudulence and as an offence against University discipline.

Mode of Referencing

Students are advised to incorporate proper academic modes of referencing. The

normally acceptable mode of academic referencing is the American
Psychological Association (APA) system

Fieldwork Clause (where applicable)

Students are reminded of the importance to consider their personal safety when
conducting research in the field. You will be exposing yourself in new situations
and meeting with people who are unknown to you. It is important that you are
aware of potential dangers and take the necessary safety steps. You have to be

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extra careful and cautious if you are going to interview or conduct survey with
small, unknown organizations or individuals 'on site'.
        
You should ensure you have the full details (full name, job title, organization
name, address and telephone numbers) of anyone or organization you intend to
conduct the field research. You should establish the credibility of these
respondents before your groups visit them. The field research should be made in
groups not alone. Leave word with your fellow classmates on your field visit
(details of place, contact numbers, person you are interviewing or conducting
survey with, expected time of return, etc). The field work should be at office
hours.

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Students need to ensure that all the items below are included in
the submission of Assignment 1

CHECKLIST OF BUSINESS PLAN (/)

Executive Presented in a way that was
Summary clear and made sense to
stakeholders. Had each
component.
About Business Had each part of the about
business and supported the
decisions. Clearly
presented.
Marketing Had each part of the
Plan marketing plan and
supported the decisions.
Clearly presented.
Management & Presented an management
Organizational & organizational plan
Plan turned and provided
support and explained how
it represented the work
environment. Completely
clear and well presented.
Operational Presented an operational
Plan plan turned and provided
support and explained how
it represented the work
environment. Completely
clear and well presented.
Financial Plan Presented both cost and
revenue and provided
support. Clear and well
presented to stakeholders.
Business Model Presented business model
Canvas canvas and provided
support. Clear and well
presented to stakeholders.

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 A221
Entrepreneurial Rubric

Student’s Name: Matric No.:

Lecturer’s Name: Course Code:

Topic:

1 =Below Basic 2 = Basic 3 = Proficient 4 = Advance Marks

Creativity Trying new ways of Activities could be Activities could be Activities could be executed in a different
doing activities has not executed in a different executed in a different way has been outlined with some
even been considered way has been way has been outline alternative to measure their efficiency.
considered with some alternative

Innovative No ideas or innovative Some idea or Various ideas and Various ideas and solutions has been
solution have been innovative solution has solutions has been proposed and the application process has
proposed been proposed but no proposed and outline. been clearly outlined.
specific process

Proactive Suitable contributions Some suitable Suitable contributions Suitable contributions are provided to
have not been contributions have have been provided high quality level and correlated to
provided been provided to and some ideas are existing situations and problems
tackle the problems good enough to tackle
problems

Synthesis New ways to make A new way of doing Two or more new ways Two or more new ways of doing things
things have not been things has been of doing things have are described and all the pros and cons
identified identified but lack of been described with are described

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 A221
Entrepreneurial Rubric

1 =Below Basic 2 = Basic 3 = Proficient 4 = Advance Marks

pros and cons some pros and cons
Risk Tolerance No risks and benefits As assessment is A comprehensive Risk and benefits are prioritized.
are identified in a carried out to analyze assessment of risks and
limited way the probability and benefits are carried out
potential consequences
of each risk or benefit

TOTAL MARKS

Scoring Key
Undergraduate Postgraduate
Below basic 1-5 -
Basic 6-10 1-7
Proficient 11-15 8-15
Advance 16-20 16-20

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