TrafficGuard

We help our partners maximise their

return on ad spend through full-funnel
ad fraud prevention

Full funnel. Full potential.

The most comprehensive full-funnel and real-time invalid traffic detection suite.
TrafficGuard works across all channels, offering Invalid Traffic detection and
prevention throughout the full customer journey, from click to event.

How invalid traffic is

affecting your business
Bots, non-human engagement, invalid
installs & events, and misattribution are negatively
affecting your advertising performance, eating into your
budget and restricting your business growth.

How TrafficGuard identifies invalid traffic

TrafficGuard uses over 200 signals to indicate both
general and sophisticated invalid traffic as defined by
MRC definitions and guidelines of invalid traffic.

We use always on machine learning and A.I. to detect

these threats and prevent them from harming your
digital advertising.

All these threats and data will be available to you in real time in your
TrafficGuard dashboard, giving you the power to uncover actionable insights
and optimise out of invalid traffic.
 TrafficGuard’s Omni Channel Solution

Attribution Mobile
Affiliate
App

Protection &
Intelligence
Pre Bid PPC Social

Attribution Pre Bid

TrafficGuard detects and prevents
invalid traffic by changing the
attribution journey in real time to
ensure only valid traffic and real users
are sent for attribution and the correct
partner is attributed for performance.
TrafficGuard detects and prevents
invalid traffic by dynamically
updating an exclusion list of invalid
traffic from your advertising on a
pre-bid basis.

Trusted by partners and recognised by the industry

TrafficGuard is available on the Google Marketplace

• Burn Google Cloud Commit
• Consolidate billing to manage in one place