H&M

Marketing
Strategy
 When we talk about top-branded

fashion stores, the very first thing

HOW H&M that strikes our mind is either

H&M or Zara. Being the fast-

BECAME THE fashion clothing & accessories

SECOND for men, children, women and

teenagers, H&M became the

LARGEST second-largest global clothing

retailer after Zara. The company

CLOTHING manages its operation both

RETAILER offline owing more than 5000

stores in 74 countries and online

shopping in 33 countries.
PRODUCT STRATEGY
H&M is known for following fashion

trends or "fast-fashion" and at the same

time delivers high-quality clothing and

accessories.

Their product strategy is about providing

high-quality trendy clothing at the best

price possible. In addition to that, the

brand follows the four product stages -

Introduction, Growth, Maturity, and

Decline stage.
PRICE STRATEGY

According to buyers, some clothes by h&m

cost really expensive due to the high

quality that they provide. They try to

balance this by controlling transport and

labor cost. Their products price range is

about $5.00 - $110.00

PLACE STRATEGY

H&M is able to create a reliable

bond between customers and the

company. They establish stores all

over the world . H&M makes puts

their basic goods in Asia , and

their high branded goods in Turkey

and sell them in their owned 5000

plus stores in 73 countries.

PROMOTION STRATEGY

Promotion:

TV advertisements: H&M comes with creative

ads which focus on its latest innovative

designs.

YouTube: H&M has its own YouTube channel

where it comes up with unique ad

campaigns to engage with the customers.

Digital Marketing: It indulges in excessive

search engine marketing and social media

marketing to convert the potential buyers

into consumers.

Promo codes and discounts: Promo codes

and discounts are offered during the end of

season sale.
POSITIONING

H&M is a fast-fashion clothing

retailer which manufactures products

in their rented or owned outlets and

sells them worldwide. For instance,

those fashionable European clothes

are brought into the American market

to create demands.
PROMISE

More fashion choices that are good for

people, the planet, and your wallet.

PEOPLE

H&M targets woman in the lower middle

class and working class, The target market

for H&M is for younger people

PHYSICAL
EVIDENCE
PROCESS
H&M Tailor to the overhanging product mix

dependant on local tastes and buyers

preferences. This is attributed to the

company’s fast feedback from each store to

a central IT logistics operation that pushes

the right products out.

POW