MODULE 5

Crafting the Service

Environment
CONT
ENTS
What is Servicescapes?
 Pixar
Petron

Google

Red Bull
What are the purpose of service
environments?
Designing the service
environment
Designing the service environment
Designing the service environment
Designing the service environment
Designing the service environment
Model of environmental responses
The Russell Model of Affect
The
servicescape
model
Design Elements of a Retail Store Environment
Design Elements of a Retail Store Environment
 Aromatherapy:
The Effects of Selected Fragrances on People
Common Associations and Human Responses to Colors
Benefits of well-designed signage for customers and
service organizations
MODULE 5
Crafting the Service
Environment