This business model is about delivering cleaned freshly packaged meat, fish and vegetables to our

customers. The target demography would be the Elderly, Disabled and Busy upper class customers.

The following are the PAIN we would be solving for our target demography.

1. Delivering fresh uncooked foods that has been cleaned and cut into required portions would
help take the pain from the Elderly and Disabled by eradicating the risks of accidents whilst
they cutting and cleaning.
2. It would help prevent them from the exposure to Co-vid-19
3. Cleaned and cut food would help alleviate the work load for busy clients, because all they
have to do is place food in the oven and follow cooking instructions.
4. Delivering fresh raw foods that needs to be cooked would encourage healthy eating and
would be a better alternative to fast foods like Uber Eats
5. The foods can be seasoned and marinated upon request
6. We can provide Organic, Halal, Vegetarian options, Flavours and Dietary customisation
7. We can also offer last minute or Premium deliveries
8. Foods would be delivered fresh and packaged with eco friendly materials
9. We would also provide cooking and storage instructions

MARKETING
Would be done via Questionnaire, Food sampling, Magazines, Posters displayed at Doctors
surgery, Dieticians, Television and Flyers, Gyms.

TARGETING
Find out the Statistics of Elderly, Disabled, Vegans, Market share of vegan products, and compare
the growth statistics from previous years.

P.E.S.T.L.E ANAYLISIS

• Political:- Tax, Registration, CSR

• Environmental:- Using eco friendly materials to deliver and package can be seen as
demonstrating a good (CSR), Donations to food banks, Charity donations
• Social :- Veganism becoming a trend, Market target segment would be the Elderly, Disabled
and Busy upper class customers. (Vegetarian, Religious and Health allergies)
• Technological:- Create an App for customers to order from, Store customer profile and
target the based on their spending habits, Storage and Temperature
• Legal:- Hygiene standards, Licencing, Food governing bodies & Legislation on food
sourcing.
• Economic :- Pricing, Market penetration or Price scheming