TARGET

MARKET
Market Targeting is a sage in market
identification process that aims to
determine the buyers with common
needs and characteristics.
Prospect customers are market segment
that entrepreneurial venture intends to
serve.
TYPES OF MARKET SEGMENTATION

1. Geographic segmentation – the total market is divided according to

geographical location.

Variables to consider:
a. Climate
b. Dominant ethnic group
c. Culture

d. Density (either rural or urban) 15.8%

10.5%

5.3%
2. Demographic Segmentation – divided based consumers.

Variables to consider:
a. Gender
b. Age
c. Income
d. Occupation
e. Education
f. Religion
g. Ethnic group
h. Family size
3. PSYCHOLOGICAL SEGMENTATION- DIVIDED IN TERMS
FOR CUSTOMERS THINK AND
BELIEVE.
Variables to consider:
a. Needs and wants
b. Attitudes
c. Social class
d. Personality traits
e. Knowledge and awareness
f. Brand concept
g. Lifestyle
4. BEHAVIORAL SEGMENTATION- DIVIDED ACCORDING TO
CUSTOMERS BEHAVIOR PATTERN AS THEY INTERACT WITH A
COMPANY.
Variables to consider:
a. Perceptions
b. Knowledge
c. Reaction
d. Benefits
e. Loyalty
f. Responses
Market size - the approximation of the number of customers in a particular
market

STEPS IN MARKET SIZE ESTIMATION

1. Estimate the market space or market universe (the approximate number of customers
that will buy the product or avail the service)
2. Eliminate the customers who are unlikely to buy the product or avail the service
3. Estimate the market assessment through surveys, customer reviews and other data
gathering methods.
 BUSINESS GOALS

1 2 3

VISION MISSION OBJECTIVES

a vision statement is a clear, a mission statement is a l must be more specific

definitive statement of what the declaration of what a than the vision and
world will look like once you mission statements. They
company do everyday. It
have accomplished your
focuses on today and what should be SMART.
mission. It focuses on tomorrow
an organization does to Specific
and what an organization
achieve it. Measurable
wants to ultimately become.
Achievable
Realistic
Time-bounded.
Capital Sourcing
Personal savings - the most common source of
equity.
Borrow from family and friends - the easiest way to
source funds.
Business loan from a bank - the most popular and the
most difficult source of business capital in the
Philippines.

5 C’S OF CREDIT

1. Character - it refers to a borrower’s reputation or track record for repaying debts.

2. Capacity - it measures the borrower’s ability to repay a loan.

3. Capital - downpayments indicate the borrower’s level of seriousness which can make
lenders more comfortable in extending credit.

4. Collateral - any personal asset that the borrower pledges in order to support the loan.

5. Conditions - the state of the overall economic environment- specifically the factors
that might have affect your industry and business.
O
Home equity loan - the borrower uses the
T equity of his/her home as collateral.
H Credit card - issued by a financial
E institution that lets you borrow money to
R make a purchase.
Venture capitalists - employees of venture

capital firms that invest other people’s

S money into companies.
O Angel investors - wealthy individuals who
U invest their own money into companies.
R Small business loans from government
agencies - business-oriented agencies (SSS,
C
Pag-Ibig, etc.)
E
S 57%