Strategy as practice

- Strategy as a practice is also known as strategic practice.

- Is an effort to humanize research on management and organization.
- Can be regarded as an alternative to the mainstream strategy research via its attempt to shift
attention away from a ‘mere’ focus on the effects of strategies on performance alone to a more
comprehensive, in-depth analysis of what actually takes place in strategy formulation, planning,
implementation and other activities that deal with the thinking and doing of strategy.

Strategy as Practice / SAP Framework

Practitioners – (senior managers, board members, consultants and others) draw on more or less
institutionalized strategic

Practices – (routines, tools or discourses at organizational and extra-organizational levels) in

idiosyncratic and creative ways in their strategy.

Praxis or Practice – (specific activities such as meetings, retreats, conversations, talk, interactions,
behaviours) to generate what is then conceived of as strategy.