Section 1: Initial steps for business start-up

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Question 12. Perform a SWOT analysis on the internal and external factors of
the business start-up. (AC 1.2)

Internal Factors External Factors

Strengths Weaknesses Opportunities Threats

There is a big
demand now for Lots of
Yoga sessions No social competition
available media presence health and
fitness esp.
Many commercial
Zoom group Solely me who after the gyms and
classes runs the lockdown and
people becoming people,may be
business so reluctant to
Already have a difficult to unfix
leave for a
waiting list expand
Exercise better gym
of clients
Can’t travel equipment sales
Cost of living
Have the venue too far to run at highs issues
the business People need
Have the best someone to show
gold standard and motivate
qualification them and I can
do via Zoom