Kennedi Miller

Connor Pearce

Composition 1

12/9/22

Research Question: Is interacting with your customers through digital marketing

effective?

Petersen, Lars Birkholm, et al. Connect : How to Use Data and Experience Marketing to Create

Lifetime Customers, John Wiley & Sons, Incorporated, 2014. ProQuest Ebook Central,

https://ebookcentral.proquest.com/lib/ualr/detail.action?docID=1780447.

In my reading, I discovered that the stakes for marketing are high, you could potentially

lose clientele and lose against your competitors, which results in your business

plummeting. If you don’t keep up with how technology works, you're going to have a

hard time with your career in the long run. The use of technology nowadays is used all

around the world, bringing in customers day by day searching for a variety of different

things. Traditional marketing is fading away, new technology is being produced every

day so as a marketer you need to keep up with it. In the text, it says, “Traditional

marketing was very effective in its heyday.” relating to the fact of Digital marketing being

the most effective in this day in age.

Halligan, Brian, and Dharmesh Shah. Inbound Marketing, Revised and Updated : Attract, Engage,

and Delight Customers Online, John Wiley & Sons, Incorporated, 2014. ProQuest Ebook Central,

https://ebookcentral.proquest.com/lib/ualr/detail.action?docID=1762792.

In the digital marketing field, it’s important to reel your customers in due to most people

being online and wanting to spend money. As a marketer, interacting with customers
provides further information on what people like; For example, you as a marketer need

to engage with your customers through emailing, that makes your business more

effective. Having people click on your website is amazing, but not knowing if someone is

going to buy or exit the website is not. Email subscriptions are a good way of promoting

your items and giving out deals that expands your company as a whole. There are

multiple different engaging platforms that can reel in paying customers

Rickman, Cheryl. The Digital Business Start-Up Workbook : The Ultimate Step-By-Step Guide to

Succeeding Online from Start-up to Exit, John Wiley & Sons, Incorporated, 2012. ProQuest Ebook

Central, https://ebookcentral.proquest.com/lib/ualr/detail.action?docID=822061.

Having a fast and running website also makes your customers interact with you more

due to them wanting to stick around somewhere that has quick responses. Placing your

information in the right places is a great way to have your customers on your website.

Being consistent and having the correct information on your website causes your

customers to have no stress or headache when finding something they’re looking for.

The website should be usable for all, making it easy for people of all race, sex, or

disability. Having these accessibilities on your website grasps the attention of many

people.

Odden, Lee. Optimize : How to Attract and Engage More Customers by Integrating SEO, Social

Media, and Content Marketing, John Wiley & Sons, Incorporated, 2012. ProQuest Ebook Central,

https://ebookcentral.proquest.com/lib/ualr/detail.action?docID=818122.

Reading this book, I understand that online marketing believes that connecting

customers to your product or website is by using keywords, which is somewhat true.

The main thing you have to do to engage your customers is by looking at customer
activity by the data provided from sales. Considering what most customers like will help

with long term success, providing ads and subscription updates will help with

interacting. The key is to care about the customers needs, based on demographics

learning what your customer loves motivates them to shop and visit your website more

often. There are several effective ways of engaging with customers.