FACEBOOK TARGETING BLUEPRINT

Targeting Group D
STEP 1
STEP 1 Goals

 Test What Works

 Build Audiences
Interest Targeting Zero Targeting for Targeting
Group B
Connections Targeting Flex Targeting

After 500-1000 Clicks,

Create Lookalike out of

STEP 2 Goals
Custom Audiences
Targeting Group C
 Create Targeting
STEP 2 Group C from
Targeting Group
1% LAA Winner B
 Start Including
Website Step 1 Targeting Group C
Visitors 1% LAA  Test What Works
 Build Audiences
1% LAA 1% LAA
Fans
Video Views Page Engagement

STEP 2
After 20 – 50 Purchases (For Purchase Conversion)
OR
After 50 – 100 Leads (Lead generation)
Create LAA Purchase/Lead (Depending on your
Marketing Objective)

Advanced Targeting Group C STEP 3 Goals

STEP 3
 Test What Works
 Consolidate Your
1% LAA Introduce Gains
New  Introduction of
Purchase or Other LAA
Lead Interest  Intoduction of
Other Interest
2 % LAA
Winners From
Step 2 Best Preforming

From Step 2

N/B: Keep Experimenting, If You Exaust 1% LAA Move To 2%, 3%

and so on…{LAA = Look Alike Audience}