DRAFT NOT FOR IMMEDIATE RELEASE

Atari® Reveals “50 Years of Atari” NFT Collaboration with Artist Butcher Billy

The campaign from Atari X includes a free metaverse experience and integrated 1-888 phone
and text line.

New York, NY (August 25, 2022) - Atari® — one of the world's most iconic consumer brands
and interactive entertainment producers — today announced a new NFT collaboration with
artist Butcher Billy. The 50 years of Atari collection will include 2600 unique NFTs based on 15
original works by artist Butcher Billy. In concert with the collection, Atari is introducing a free
metaverse experience and 1-888 interactive hotline.

The 50 Years of Atari collection was created by the Brazilian artist Butcher Billy, whose work
draws from pop culture, blending reality and fiction to create surprising and irreverent work.
Known for his work with brands including Netflix, Stranger Things, Marvel, Black Mirror,
Universal Music, UFC and more, Butcher has developed a large and loyal following.

Anyone visiting 888atari50.com can learn more about the project, and enter Room 133, a
metaverse experience that replicates a classified engineering room from Atari’s original
headquarters. Inside Room 133 users can find clues and easter eggs about the upcoming NFT
drop, learn about other Atari X projects and collaborations, and even uncover perks and access
to special experiences. The website is integrated with a free interactive hotline – 1-888-ATARI50
– that also gives you hints on how to navigate Room 133 and more. Best of all, you don’t need
to own an NFT or have a crypto wallet in order to participate.

“The collaboration with Butcher Billy is incredibly exciting for Atari, and is a great kick-off to
what will be a busy few months for Atari X,” said Tyler Drewitz, Director of Atari X. “Butcher
Billy has a passion for Atari that matches our own, and his work will connect with our
community of fans and enthusiasts.”

Atari has previously announced that it is working on the creation of a new token, which will be
an integral part of the company’s blockchain ecosystem. The token is expected to launch in the
second half of 2022. In addition, the company is in active development on projects with web3
development Nifty Labs, the metaverse and NFT innovation and investment platform
Everyrealm, the emerging technology company Virtual Human Studios, the open-world
metaverse The Sandbox, and more.

A press kit including samples from the NFT collection, a bio for Butcher Billy, logos, and videos is
available here: https://link.atari.com/atari-x-press-kit

To learn more about Butcher Billy, visit www.illustrationx.com/artists/ButcherBilly/profile and

follow him online at instagram.com/thebutcherbilly and twitter.com/billythebutcher.
About ATARI X
Atari X is an initiative that consolidates Atari’s blockchain interests into a unified operation
which is wholly controlled by Atari. Through a combination of Web3 development best-in-class
partnerships, the Atari X initiative is building a robust blockchain ecosystem that intertwines
gaming, utility, and community, and will ensure that blockchain remains an important part of
Atari’s business and long-term strategy.

Stay up to date on the Atari X initiative on Twitter (@AtariX) and join the Atari X community on
Discord (https://discord.gg/atarix)

About ATARI
Atari is an interactive entertainment company and an iconic gaming industry brand that
transcends generations and audiences. The company is globally recognized for its multi-
platform, interactive entertainment and licensed products. Atari owns and/or manages a
portfolio of more than 200 unique games and franchises, including world-renowned brands like
Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices
in New York and Paris. Visit us online at www.Atari.com.

Atari shares are listed in France on Euronext Paris (Compartment C, ISIN Code FR0010478248,
Ticker ATA) and will be eligible for trading on Euronext Growth on June 30, 2022 (Ticker ALATA).

To stay up-to-date on all things Atari and retro-pop-culture, follow Atari on Facebook, Twitter,
and Instagram.

©2022 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari
Interactive, Inc.

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Press Contacts:

David Lowey
pr@atari.com