Independent University, Bangladesh

Internship Report on An Analysis of Promotional Strategies of

Asif Khandaker & Company Ltd.

Submitted as a partial requirement for the fulfillment of Internship (Course ID: BBA499A)

Submitted To
Dr. S M Sohel Rana (Associate Professor)
Department- Marketing
School of Business and Entrepreneurship
Independent University, Bangladesh

Submitted By
Abdullah Al Mahmud
ID-1830377
 Letter of Submission

11 December 2022
Dr. S M Sohel Rana
Associate Professor
Department of Marketing
School of Business and Entrepreneurship
Independent University, Bangladesh

Subject- Submission of Internship Report on “An Analysis of Promotional Strategies of

Asif Khandaker & Company Ltd”

Sir,

I would like to report the submission of the internship report on “An Analysis of Promotional
Strategies of Asif Khandaker & Company Ltd” as you have instructed and gave me the
permission to work on. This report is an important part of the internship, and I have tried my
best to work on it carefully and sincerely so that I can create an informative outcome.

From this, I got a remarkable amount of knowledge and experience that may prove to be useful
in the future.

I thank you for all the support that made this paper a success and managed in accordance with
our common hope.

Regards,

Abdullah Al Mahmud
 Acknowledgment

The outcome of this project required a lot of guidance and assistance from many people.
Whatever I have done is only because of such guidance and assistance. I thank the School of
Business & Entrepreneurship of Independent University, Bangladesh for giving us the
opportunity to do this report and providing us all the support and guidance we needed to
complete the project. I am very grateful to our respective faculty Dr. S M Sohel Rana
(Associate Professor), Department of Marketing, School of Business & Entrepreneurship,
Independent University, Bangladesh. I express deep and sincere gratitude to his guidance,
encouragement, suggestion, and constructive criticism have contributed immensely to this
report.

I also want to express my gratitude towards Asif Khandaker. During my internship period, he
has guided me and taught me all the necessary aspects of an organization with immense
professionalism. I want to thank him for giving me the opportunity to do an internship in his
organization and giving me the opportunity to learn the necessary operations in a bank.

To all family members, relatives, friends, and everyone who shared their support either
morally or physically, thank you.

Regards,

Abdullah Al Mahmud
 Table of Contents

Topics Page No
Executive Summary……………………………………………… 6

Chapter 1
Introduction………………………………………………………... 7
Company Profile…………………………………………………… (7-8)
Mission & Vision…………………………………………………… 8
Objectives…………………………………………………………… (8-9)
Corporate Division…………………………………………………. 10
List of Figure………………………………………………………………...
(10,19,20,21,22)
Company Information……………………………………………… 11
Products & Services…………………………………………………. (11-12)
Operation Details……………………………………………………... 12
CSR……………………………………………………………………. 13

Chapter 2
Internship Experience…………………………………………………... 14
Job Responsibilities……………………………………………………. (14-
15)
Functions of the Department…………………………………………... (15-16)
Chapter 3
Internship Outcome……………………………………………………... 16
List of Table………………………………………………………………. 16
Industry Analysis…………………………………………………………. 17
Competitive Analysis……………………………………………………… 18
Promotional Strategy………………………………………………… (19-22)
Recommendations……………………………………………………... 23

Chapter 4
Conclusion……………………………………………………………... 24
References……………………………………………………………… 25
 Executive Summary

To complete a bachelor's degree in Independent University Bangladesh it is compulsory for the

internship. Internships help us to get practical knowledge of the field and we get a chance to
implement our knowledge, which we have gotten from our sixteen years of education. It makes
awareness from the field and its requirements that which types of abilities we should have so that
we can perform well in the field. My internship was in “Asif Khandaker & Company Ltd”.

Asif Khandaker & Company Ltd is specialized in providing multiverse services to other
entrepreneurs who need a technical support and other relative tools. Some of its unique products
and services are software development, inventory management system (IMS), tours & travels,
digital marketing, field marketing, point of sale (POS), domain & hosting.

Asif Khandaker & Company Ltd is committed to providing consistent levels of high-quality
products and services to our customers, driven by our effective Quality Management System.
Our experienced team of Quality professionals continually improves our process framework that
strengthens our ability to deliver superior quality products and services.

Subject Matter Experts, perform Project Surveys on a regular basis for all projects, to ensure that
processes, tools, technologies, and individuals are being utilized optimally. The Project Surveys
enables us to realize high quality, adhere to schedules and deliver competitive products to our
customers by identifying improvement areas and initiating appropriate actions.

We can help you develop a highly functional marketing strategies allowing you to reach out to
millions of prospective customers worldwide. By leveraging the power of the Internet and our
technical expertise in building web application we can provide you an easy and cost effective
medium to expand your business online. E-Commerce enabled websites also offer a faster order
processing method as compared to the conventional brick and mortar model resulting in stronger
sales revenue and reduced costs thereby increasing the overall profitability of your business.

The final project is the analysis that is related to promotional strategies of Asif Khandaker &
Company Ltd. This is the work that I did by myself; the analysis that I did is related to the
promotional strategies of its products and services which is applicable with Asif Khandaker &
Company Ltd.

In the last, it has given the conclusion about this final project and my internship in Asif
Khandaker & Company Ltd. What is the thing that I learned from this internship in report and
what are the skills and strategies that I should implement in my life and personality so that I can
achieve my goals and objectives. At the end of this report, I gave the references of all the data
and information that I have included in this report.
Chapter 1

Introduction
Internship experience plays a vital role for every student to implement their theoretical
knowledge and get practical knowledge from any organization. For completing my BBA degree
internship report is one of the parts at the final semester of the Department of Business
Administration, Independent University, Bangladesh. Asif Khandaker & Company Ltd gave me
the opportunity for gathering practical experience and preparation of the report. The Independent
University (IUB) assigns me to find a company for my internee and I also get an opportunity to
work for the Asif Khandaker & Company Ltd. AKCL advertised the job opportunity for BBA
holders at Internship Bangladesh Facebook group, then I send my CV and they called me for an
interview and finally I got this job. Finally, I prepared this report under the supervision of Dr. S
M Sohel Rana, associate professor at Independent University, Bangladesh. Department of
Marketing. The report is based on the information, which is gathered during the internship
period.

The report titled “An Analysis of Promotional Strategies of Asif Khandaker & Company Ltd.” is
a collaboration reorientation of my internship program at Asif Khandaker & Company Ltd. The
topic of the report was assigned by the respectable faculty and was followed up by my superior
of the company to satisfy both organizational requirements as well as the fulfillment of the
internship program. This report has been prepared under both of their supervision.

1.1 Company Profile

Asif Khandaker & Company Ltd is a customized service firm located in Dhaka,
Bangladesh. We have extensive experience in many diverse areas of services. Our
experienced staff of professionals has worked with a wide array of platforms, languages,
and tools during our various projects.

What We do... Quite simply: we ensure services. However, unlike most companies, we
realize that's only part of the job. We don't just do jobs... We do professionally.
Therefore, our clients choose Asif Khandaker & Company Ltd. Our ability to develop
services is only the beginning of our capabilities. Being a customization-based firm, Asif
Khandaker & Company Ltd can provide our clients a variety of services.
 A few of the services available from MERINASOFT include:

- System Architecture and Design

– Software Development
- Project Management
- Testing and Quality Assurance
- Technical Documentation and Training Services
- Placement and Recruiting Services

Asif Khandaker & Company Ltd services are available on both a fixed and variable cost
basis.

Partnerships...Our goal at Asif Khandaker & Company Ltd is to become our client's
first choice for any services. To accomplish this, we strive to exceed our client's
expectations. Asif Khandaker & Company Ltd clients cannot simply be satisfied with the
job we do... they must be impressed. In this manner, Asif Khandaker & Company Ltd
strives to build lasting partnerships and to ensure client satisfaction. It is upon this
foundation that our clients are confident in returning for future development needs.

Experience...Providing quality services begins with experience and ends with dedication.
Asif Khandaker & Company Ltd.’s professionals have years of experience in designing,
development, and testing of countless services and projects. It is this experience, along
with our dedication to providing clients the best quality service possible, which sets Asif
Khandaker & Company Ltd apart from other firms.

1.1.1 Mission

Our mission is to quickly adopt to meet our clients’ diverse needs and we have a
proven track record of doing just that.

Vision

Our vision is to explore new dimensions of various projects where digital marketing
can play a vital role.

Objectives
 The main objective of the study is to analyze the promotional strategies of “Asif
Khandaker & Company Ltd”. The specific objective of the study is as follows:

 Deliver the highest quality products and services to our clients.

 Provide a superior user experience for our clients.
 Help our clients grow in their key markets period.
 Achieve the highest level of integrity in all that we do for our clients.
 Focus on delivering profitable growth.

The objective of the report can be viewed in two forms:

● General Objective
● Specific Objective

General Objective:
This internship report is prepared primarily to fulfill the Bachelor of Business Administration
(B.B.A) degree

requirement under the Faculty of School of Business & Entrepreneurship Independent

University, Bangladesh.

Specific Objective:
More specifically, this study entails the following aspects:

● To focus and discuss the Promotional Strategies of Asif Khandaker & Company Ltd.

● To give an overview of Asif Khandaker & Company Ltd.

1.1.2 Corporate Division

Software
Developer

CEO
Developer Web Developer

Apps Developer

Requirement
Analyst
Business Analyst
Junior Requirement
Analyst
C

E IT Project & Office

Co-Ordinator
O HR & Admin
Office Assistant

CFO Accounts & Finance

Field Marketer
(Full Time)
Marketing Team
Leader Time)
Marketing Field Marketer
(Part Time)
Digital Marketing
Officer
Company Information (At A Glance)

Name of Company : ASIF KHANDAKER & COMPANY LIMITED

Executive Officer
Business Type
Registered Address
Current Address
Website
: Asif Khandaker
: Software, Web, Android Apps Development, Domain & Hosting,
Digital & Field Marketing, Courier Service, Health Service,
E-Commerce
: 55/3 Shahjadpur, Dhaka
: VENUS COMPLEX (2nd FLOOR), KHA-199/3-4, Pragati
Sarani, Merul Badda- Middle Badda, Dhaka
: www.asifkhandaker.xyz

Contact Number : +8801833415046

E-mail Address : info@asifkhandaker.xyz

1.1.3 Product Lines & Services

PRODUCTS
Inventory Management System (IMS)

Point Of Sale (POS)

Tour & Travels Software

Restaurant Management System

Hostel Management System

Bakery ERP Software

Micro-Finance Software
 SERVICES
Software Development

Mobile Application Development

Website & Web Application Development

Digital Marketing
Customized E-commerce
Field Marketing Campaign
Domain & Hosting
Agro-Farm Information System

Utility Bill Management System

Employee Location Tracker

1.1.4 Operation Details

The company has 20+ computers to their employee and high-

speed data communication and backup service.

Carpet Area: 1000 Square Feet space in one suite. Adequate

storage area with full security.

Equipment: Ability to increase computers and infrastructure

up to three times upon requirements. Backup power supply.
Scanner. Printers. Photocopier.

Communication: Wireless Broadband line for high speed

communication Wireless routers, video conference facilities.

Manpower: High skill technical and administrative team with

proven professional and academic track records.
1.1.5 CSR

Corporate Social Responsibility is a form of corporate self-regulation integrated

into a business model. CSR motivates business entities to voluntarily involve
themselves in corporate initiatives, as an alternative to additional or existing
mandatory initiatives. Here the business entity creates built-in, self-regulating
mechanism whereby it would monitor and ensure its adherence to the law,
ethical standards, and international norms. Asif Khandaker & Company Ltd
maintains the following Corporate Social Responsibilities-

a) Customers Value- Asif Khandaker & Company Ltd ensures customers

value by providing its outmost service in form of maintaining customer
relationship and providing feedback to necessary issues.

b) Partner Satisfaction- by monitoring each aspect that takes place within

its partners Asif Khandaker & Company Ltd satisfies its partners.

c) Market’s Needs- Asif Khandaker & Company Ltd always monitors

current market needs and try to fulfill its demand by implementing new
strategies.

d) Social Economic Responsibility- being a part of the society Asif

Khandaker & Company Ltd is engaged with some social welfare
organizations to serve for the wellbeing of the society.

e) Positivity- maintains a code of standard for every dealing that takes

place with the clients which helps spread goodwill of the company.
Chapter 2

Internship Experience

Internship course is designed to fulfill the requirement of undergraduate

program so that students can gather a vast knowledge of practical job life.
During my internship period in Asif Khandaker & Company Ltd I have
achieved a great experience working with them for my BBA program major in
marketing from Independent University, Bangladesh (IUB). Firstly, I came to
know about Asif Khandaker & Company Ltd from Internship Bangladesh
Facebook page and emailed my C.V to them as my qualifications fulfilled their
requirements. After a successful interview I joined as a field marketer from 1 st
October.

From the first day I was supervised by Mr. Asif Khandaker, the director himself.
He gave me a brief about his company and shared his job experience while
working for Bashundhara Group. Gradually I came in touch with other
employees of the company, and they created a friendly space for me whenever I
needed their assistance. I used to work six days a week from 10 am to 2 pm. As
a field marketer I had to approach clients in different shopping malls and small
in Badda area. I presented the products and services that are provided by Asif
Khandaker & Company Ltd. Such as, visiting cards, seal pads, memo books,
printing bags, billboards, and sign boards. These all lies in the graphics mark
and printing house of the company. I got quite positive response from the clients
I approached as they placed orders of visiting cards and sign boards through me.
I met clients of different perspective and learned that field marketers must
obtain a high patience level while dealing with a client and act politely. I also
worked on other departments such as ASIF KHANDAKER ACADEMY and
MINI COURIER BANGLADESH which is a subpart of their business.

Overall Asif Khandaker & Company Ltd is a great workplace for interns who
want to build their carrier in marketing as each task can be fulfilled within a
short time. I am glad to do my internship in Asif Khandaker & Company Ltd as
they provided me a vast knowledge of marketing strategies which can be
implemented in multipurpose businesses.
2.1 Job Responsibilities

Job responsibilities represents the duties and task that needs to be fulfilled by
the employee to meet organizational goals. In general marketers are expected to
create and implement fruitful strategies to meet daily, weekly, and monthly
target and satisfy customers by providing products/services which fulfills
customers expectation. During my internship the job responsibilities that I
covered are-

a) Outdoor Job Responsibilities- as a field marketer I used to visit

targeted prospects in different areas of Badda to promote my company’s
product such as visiting card, banner, seal pads, billboards, and
signboards. I used to collect data of the relevant prospects such as shop
name, owner name, mobile number, and address from different shopping
malls. I presented the product categories to the proprietors and explained
the features of it. Moreover, I visited an HSC exam center with a team of
three members to advertise Asif Khandaker Academy’s IELTS Course
where one teacher will council one student. I gave lead to other team
members to approach parents of HSC candidates who are eager to send
their children to abroad for higher studies. Finally, I worked for Mini
Courier Bangladesh which is a subpart of Asif Khandaker & Company
Ltd where I approached bkash agents within Badda area and offered
them Mini Courier Agent ship.

b) Indoor Job Responsibilities- during indoor office hours I used to make

survey reports on excel and word files of the collected data from
different prospects. I was provided with a data list of about 1000+
prospects who are mainly entrepreneurs. My job was to call them over
the phone and offer them Mini Courier Merchant ship. My company
worked with another software development agency named E-Business
Solution where they provide web development, software development,
digital marketing, news portal development services. My job was to call
the editor of newspapers who don’t have an e-paper. I created a data of
about 250 newspapers and called them to take the service of e-paper
development.

2.2 Functions of The Department

The marketing department of Asif Khandaker & Company Ltd maintains

the following functions which are-

a) Marketing a new brand and managing brand value

 b) Conducting campaigns for marketing initiatives and brand building

c) Producing and supplying marketing and promotional materials

d) Creating content for social media and monitoring social media

e) Producing internal and external communications

f) Conducting market research.

Chapter 3

Internship Outcome

During my 3 months internship period at Asif Khandaker & Company

Ltd I have gained a plenty of positive outcomes which will help me in
my future job sector. The outcomes are as follows-

Learning Associated Output

Outcomes Task

Able to Participate in Resulted in

execute group a positive
common discussion with outcome of
administrative other a particular
tasks related employees service
to marketing being
research executed
Created new Surveyed Able to
databases of clients from track and
clients for different areas approach
different of Badda and clients
services/produ identified their easily from
cts using needs the
Microsoft database
office
Able to Performed Able to
complete each multitasking to extract and
task within the accelerate the identify
given time flow of work problems of
a particular
task
Improved Provided Effective
communicatio feedback to communica
n skills helped clients over the tion helped
build positive phone as well problem
relationship as in person solving in
with the where need the
clients and workplace
coworkers

3.1 Analysis of Industry of Asif Khandaker &

Company Ltd

Asif Khandaker & Company Ltd is a multi-diverse marketing agency

providing B2B and B2C services to its clients who are mainly small and
medium entrepreneurs.

In general marketing agencies consist of a group of people who work

towards the development of any company in a way that it brings a lot of
profit.  These people are highly specialized and knowledgeable and carry
the huge responsibly of safeguarding the brand value of a company in
the marketing field. More than 200 agencies are operating business
currently in Bangladesh. There are several well-known advertising firms in
Bangladesh such as Grey, Asiatic, Adcom, Interspeed, Carrot, Clockwork etc. Here, I
am mentioning few top agencies working in Bangladesh. These Ad firms make Ad
for well-known multinational companies and franchises like Unilever,
Grameenphone, Banglalink, Robi, Airtel, Citycell, PRAN, Mojo, Pepsi
etc.

The World Economic Forum’s Global Competitiveness Report (2012-13)

placed Bangladesh 119th out of 144 countries, with a value of 3.3 out of 7. Coming below
the mean of 4.1, this indicates that companies in the country are less likely than average
to utilize sophisticated marketing tools and techniques. In relation to buyer sophistication,
the country placed 94th with a score of 3.1, below the mean of 3.5. This suggests that buyers
in the country are more likely to make purchasing decisions based on the lowest price rather
than on a sophisticated analysis of performance attributes.
The advertising market in Bangladesh is relatively small compared to those of other Asian
countries, but is catching up fast, the country’s advertising market has been growing
at a double-digit rate over the years, especially due to the mobile phone operators, banks,
and real estates who advertise frequently. There around 200 advertisement companies operating
in the country, but the top 15 companies control 65 per cent of the BDT 1,000 corer advertisement
markets.
3.2 Competitive Analysis of Asif Khandaker & Company Ltd

Asif Khandaker & Company Ltd operates as a market challenger as it is a newly start up business started its
operations from 2021 with a variety of projects such as Software Development, Website Development, Digital
Marketing, Domain & Hosting, Inventory Management System, Tour & Travel Software, Point of Sale, and other
related activities.
Being a market challenger Asif Khandaker & Company Ltd is aware of the leading marketing agencies who
holds a strong position in the advertising, content creation and promotional strategies for reputed business entities
such as Square, Beximco, Unilever, Pran, Akij and so on. Asif Khandaker & Company Ltd aims to promote and
create effective marketing strategies for small entrepreneurs so that they can survive in the market competing with
its competitors.
The digital scenario in Bangladesh is almost like what it is in India. The digital
transformation has been rapid for the last 10 years. The Bangladeshi government is also
playing their role in making the country one of the digitally fast-moving countries in the
world. The environment for digital marketing in Bangladesh is becoming extremely
competitive. The demand for digital marketing in the cities has led to the multiplication
of digital agencies. Some of the top digital marketing agencies in Bangladesh are
providing content creation and assisting with marketing promotional tools to other
renowned companies of Bangladesh. These marketing agencies are as follows-

a) Hootum Bangladesh Ltd- They are a creative agency creating scalable,

meaningful, and efficient digital content. They are in a quest to bring technology
& design together and transform ideas around us in a way that people can
understand and experience.

b) Digital Vast- They have specialists in every field of digital marketing. They are
well trained with the new trends.

c) Geeky Social- They offer the best digital solutions with a holistic approach for
businesses to thrive in the Bangladeshi surroundings.

d) Magnito Digital- One of the largest digital agencies of Bangladesh with a team of
more than 70 people. They are famous for their unconventional company culture.

e) Hype- They are a new-age digital communication agency offering a range of

digital services with the adaptation of cutting-edge web, mobile and social
technology.
 f) Imagineit- In this era of digitalization, the definition of the advertisement has
changed a lot. Imagineit is here to promote you individually or your brand with all
kinds of media.

g) Boomerang Digital- It is a creative marketing agency who devises practical,

relevant, and effective solutions for you.

3.3 Analysis of Promotional Strategies of Asif Khandaker &

Company Ltd

Promotion for any product or service is essential for any company. It is because only through
promotion people would come to know about the product. Only after knowing about the product,
they consider purchasing. Since there are some many companies & brands competing to sell their
products to the same set of customers, advertising & promotion are important tools to ensure
each brand is differentiated & identified.

The two main types of promotional strategies are-

 Push Strategy- In push strategy promotional activities are done for the distributors, wholesalers,
and retailers to push the product to the consumers. Trade fairs, wholesaler discounts, bonus and
all the activities which benefit the distributors are all examples of push strategies. Hence the
demand is pushed or created in the distribution channel. These activities are not visible to
consumers and hence it is mostly unknown to the customers. Push marketing strategies are
commonly used to gain and increase product exposure. Push marketing relies mainly upon
traditional avenues of advertising/marketing, such as a series of television ads or a series of
direct mail pieces.

Pull Strategy- In pull strategy promotional activities are done for the consumers.
Advertisements, digital campaigns, discounts in stores etc. are some examples of pull strategy.
Hence demand is created in the consumers which in turn go to the retail stores or e-commerce
websites to buy these products. These activities are visible to all the customers.

As a marketing agency with a range of diverse products and services Asif Khandaker & Company Ltd follows
both push and pull strategy to promote its products and provide services to its customers. It follows a range of push
and pull strategies which are-

 Point of Sale- A point of sale system is the combination of tools that facilitate payment
processing and other retail management functions for businesses. POS systems make it
possible for businesses to carry out transactions with customers and manage their business.
POS systems can consist of both hardware and software components. This can include credit
card readers, cash registers, barcode scanners, and payment processing software—we’ll
touch more on these components below . Asif Khandaker & Company Ltd uses POS for
payment processing, transaction management, inventory management, customer support and
employee management for its business as well as its clients.
 Social Media Marketing- in today’s world people relate to each other through social media
such as Facebook, Twitter, Instagram etc. A business entity in today’s competitive market have at
least a Facebook page to let people know about its business. Asif Khandaker & Company Ltd
helps to create valuable social contents for its clients Facebook page, developing websites, work
as domain and hosting for a pre-built site by a group of IT Developers. Moreover, it continuously
creates new content for its own social platforms to pull customers for its products and services.

 Sales Promotion- Sales promotion adds extra value or incentives to the sales force, the
distributors, or the ultimate consumer and can stimulate immediate sales. The two categories in
sales promotion are consumer-oriented promotion and trade-oriented activities. Asif Khandaker
& Company Ltd deals with consumer-oriented promotion tools for its products and services. Asif
Khandaker & Company Ltd aims at increasing the sale to existing consumers and pull new
customers towards them. Some of the promotional tools are offering free samples of its products
such as visiting cards, seal pads, memo books, sign boards, billboards etc. It also created
posters and leaflets for Mini Courier Bangladesh which I distributed among the
mini courier agents and instructed them to display it on a convenient position so
that every customer notices it.
 Outbound advertising- Outbound advertising is a marketing tactic that involves
contacting customers via email or phone call concerning a product that may
interest them. This kind of advertising could reach potential customers who have
either already interacted with the company or who haven't shown interest at all.
Asif Khandaker & Company Ltd has record of a plenty of small to medium
entrepreneurs to whom it calls over the phone, sends e-mails, advertises on social
media, and offers them with its products and services.

 Public Relations - Public relations (PR) is the process of maintaining a favorable

image and building beneficial relationships between an organization and the
public communities, groups, and people it serves. Unlike advertising, which tries
to create favorable impressions through paid messages, public relations do not
pay for attention and publicity. Instead, PR strives to earn a favorable image by
drawing attention to newsworthy and attention-worthy activities of the
organization and its customers. Asif Khandaker & Company Ltd always gives
priority to its customers by maintaining a positive relationship with its customers
in form of after sales service, frequently visiting customers place or call them over
the phone. Moreover, by organizing campaigns for new target audiences where
customers can get in touch with the products/services specifications more
specifically and build a strong relationship with the firm.
3.4 Recommendations

To make a positive impact in customers mind Asif Khandaker & Company Ltd needs some changes in their
strategy. As it is a new company nurturing it is essential and must think about many critical issues
to leave a mark in the customer’s mind.

 Asif Khandaker & Company Ltd should increase the number of employees in field marketing
sector.

 Must take a greater office with plenty of space.

 Keep a severe eye on accomplice channel's methodology towards the client

fragment while conveying items.

 Should impart in a similar language the client has made question.

  Distribute surveys among the dedicated clients to get their fair criticism and later,
work on the misfortunes.

 Pricing is very sensitive issue in the service-based industry. Hence it needs to be

addressed and cut the price slightly

Chapter 4
Conclusion

I would want to admit to my reader that this is not a compete one; there are many more aspects
on which I couldn't focus throughout preparing my report. Due to a lack of time and resources, I
am unable to address many topics in my report. It's difficult to get such ideas into you because
we only study a bit about the huge knowledge of marketing from our textbook.

Organizations exist when two or more people work towards achieving common goals. An
organization can never be better than the people it hires. Hence, we must get the best to be the
best because the performance of the employees reflects the company’s image and standing in the
market.

Out of the three M’s i.e., Man, Money & Machine, probably the human dimension is of the
utmost importance. Hiring employees is not the sole objective; rather the primary goal is to
devise a tool that can help the organization attract, maintain, retain, and motivate them enough to
give their best to the organization. Training and development are therefore the first step towards
success. Better the quality of the employees better the performance of the company.

An organization’s ability to meet the training and development challenges provides an

opportunity to make significant contributions to the company. With better quality people
executing the company’s operations the HR department can create a competitive advantage for
the company. Here in the end, I want to sum up my report of the internship in Asif Khandaker &
Company Ltd. In a few words. Again, I would like to say thanks to Asif Khandaker & Company
Ltd. And all employees provide such a supportive environment of learning. I must say that my
three months internship experience in Asif Khandaker & Company Ltd was a great learning time
and I believe that it will be very helpful for me in my future career.

During my internship in Asif Khandaker & Company Ltd there was a chance to particularly use
my knowledge and skills, which I have gained during my study as well as gained and
experienced different new skills on the job. It also helped to learn about the field marketing
working in Bangladesh, its procedures for different products and service.

Here in the report, I tried my best to give very informative and useful details regarding my
internship in Asif Khandaker & Company Ltd. And I believe that by reading this one would
agree with me that gaining practical experience of what we learn in books is as important and
useful as any other thing. I was fortunate enough to secure a position as an intern here and
thereby be able to do an in-depth analysis of the working environment of this company from the
inside and of the external environment.

References

https://asifkhandaker.xyz/

https://courses.lumenlearning.com/clinton-marketing/chapter/reading-public-
relations/

https://www.indeed.com/career-advice/career-development/pull-marketing-
strategies

https://soravjain.com/digital-marketing-agencies-bangladesh/

https://www.marketing91.com/what-is-a-marketing-agency/

https://taluspay.com/blog/what-is-a-pos-system-6-functions-of-point-of-sale-
systems/